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Marketing

Marketing

How to Do an SEO Audit of Your Website

Follow these five steps to make sure your site is as optimized for search as it should be.
Marketing

10 Questions to Ask When Creating Your Company's YouTube Channel

How to develop a plan for posting to YouTube that fits your business strategy.
Marketing

College Entrepreneurs Create Software to Help Businesses Thrive

How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
Social Media

Zynga Continues to Cut Ties With Facebook

Zynga and Facebook pull away from each other, Pinterest beefs up its engineering team, YouTube hits one billion monthly users and more social-media news.
Marketing

10 Tips for Using Twitter Like a Pro

In honor of Twitter's seventh birthday, we've compiled this list of tips for getting the most out of the popular social network.
Marketing

Using Twitter for Sales and Marketing

Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Marketing Strategies

5 Online Marketing Strategies for a Tight Budget

Ways you can spread the word about your business online without breaking your marketing budget.
Marketing

How Your Network Can Make You More Productive

Small-business owners who don't have the resources to hire a team can still increase their productivity by turning to their network -- and it won't cost a penny.
Marketing

How to Win Face-Time With Tough Prospects

Use these strategies to get in front of hard-to-reach potential clients and make a sale.
Marketing

7 Steps for Planning a Kick-Ass Networking Event

For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
Starting a Business

Startup Offers a Fresh Take on Online Auctions

Yumani lets vendors duke it out to give you the best price.
Marketing

Creating Web Content That Attracts Attention for Link Building

The types of content that are sure to attract attention -- and links -- from web users and other sites.
Starting a Business

The Secrets of What Makes a Product Go Viral

Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
Marketing

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.