Marketing

Networking Strategies for the Holidays
Marketing

Networking Strategies for the Holidays

The holiday party season is a great time to meet people -- and you should have a plan.
Ivan Misner
What One Startup Got Out of Starring in Webisodes
Take It From The Pros

What One Startup Got Out of Starring in Webisodes

Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
Carol Tice
Why Your Small Business's Google+ Efforts Must Be Unique and Visual
Marketing

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Shira Lazar
6 Steps for Dealing With Social Media Detractors
Marketing

6 Steps for Dealing With Social Media Detractors

Consider this advice for handling upset customers with grace, humor and honesty.
Measuring Offline Vs. Online Word-of-Mouth Marketing
Take It From The Pros

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Mikal E. Belicove
Five New Online Tools for Finding Local Customers
Marketing

Five New Online Tools for Finding Local Customers

Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
Carol Tice
Five Signs You're Losing a Sale -- And How to Save It
Marketing

Five Signs You're Losing a Sale -- And How to Save It

When a deal is going sour, try these savvy strategies to turn it around.
Jane Porter
How Indie Merchants Are Prepping for the Holidays
Marketing

How Indie Merchants Are Prepping for the Holidays

For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers.
Ameen Khwaja
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Shira Lazar
Sales Expert Grant Cardone on Setting Price, Closing the Sale and Dealing with Rejection
Marketing

Sales Expert Grant Cardone on Setting Price, Closing the Sale and Dealing with Rejection

You had burning sales questions. We provided the answers.
Jason Fell
More Small Businesses Extol the Benefits of Social Media
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Mikal E. Belicove
How Apple's Siri Could Destroy Local SEO
Technology

How Apple's Siri Could Destroy Local SEO

The emergence of voice recognition search tools could change the way mobile customers discover your business. Here's what you need to know now.
AJ Kumar
Business Owners Divided on Occupy Wall Street
Marketing

Business Owners Divided on Occupy Wall Street

In your view, is the popular protest movement against the financial industry good or bad for your business? The U.S. overall? Your fellow business owners straddle both sides of the debate.
Carol Tice
Seven Secrets to Resilience
Marketing

Seven Secrets to Resilience

Here's how to develop the mental toughness to push through any sales challenge you face in your business.
Lambeth Hochwald
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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