Marketing

Marketing

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
Marketing

12 Personal Habits of Successful Marketers

We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
Marketing

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
Marketing

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Marketing

3 Ways to Boost Your Social ROI

These free tools and tested techniques can help you increase your return on your social investment.
Marketing

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
Marketing

Facebook Gives Businesses Free Access to Shutterstock Images for Ads

The social network is also updating its photo uploader tool and the Pages mobile app.
Marketing

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
Marketing

Should Marissa Mayer Have Posed in Vogue?

Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy.
Marketing

Google Creates 'Helpouts,' a Video Service for One-On-One Expert Advice

Businesses and topic experts who use the new tool will be able to set and charge fees for their services, Google says.
Marketing

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
Marketing

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
Marketing

When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy

Join our live discussion about best digital marketing tips with experts Joanna Lord and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Marketing

5 Simple Tips for Marketing to Nerds

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
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