Marketing

Location-Based Mobile Apps Take Hold
Marketing

Location-Based Mobile Apps Take Hold

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
Brian Quinton
How to Clean Up Your Online Reputation
Marketing

How to Clean Up Your Online Reputation

Skweal takes complaints out of the public forum, giving businesses a chance to make good
Jennifer Wang
Chris Brogan on the Art of Brevity
Marketing

Chris Brogan on the Art of Brevity

In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
Chris Brogan
Marketing

Business Owners Weigh In on Facebook Messaging

Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.
Ericka Chickowski
Innovator: Shopkick's Cyriac Roeding Reinvents Retail
Starting a Business

Innovator: Shopkick's Cyriac Roeding Reinvents Retail

Meet Cyriac Roeding, the man reinventing shopping for the mobile era.
Jason Ankeny
Three Ways to Spark Engaging Social Conversations
Marketing

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
Gail Goodman
Two Weeks to Startup: Day 10. Hang Out Your Shingle and Sell
Starting a Business

Two Weeks to Startup: Day 10. Hang Out Your Shingle and Sell

In the last installment of our 10-part series, putting your passion to the test.
Two Weeks to Startup: Day 9. Execute Your Marketing Plan
Starting a Business

Two Weeks to Startup: Day 9. Execute Your Marketing Plan

You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
10 Laws of Social Media Marketing
Social Media Marketing

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Susan Gunelius
Five Ways Indie Florists Survive Valentine's Day
Marketing

Five Ways Indie Florists Survive Valentine's Day

On the flower industry's busiest day, small business owners share their crunch-time sales strategies.
Diana Ransom
Don't Make This Networking Mistake
Marketing

Don't Make This Networking Mistake

Five tips to avoid a common disconnect at business events.
Ivan Misner
The Innovators: deviantART's Angelo Sotira
Marketing

The Innovators: deviantART's Angelo Sotira

The co-founder and chief executive of the online artist community talks about building a 14 million member social network.
Ameen Khwaja
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.