Marketing

Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Marketing

5 Simple Tips for Marketing to Nerds

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
Marketing

Burnt Out? How to Get Your Marketing Mojo Back

It can be easy to convey your passion for a product or service in the early days of a new business. As time goes by, not so much. Our Team Digital has advice.
Marketing

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.
Marketing

How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.
Marketing

What You Can Learn From Ashton Kutcher About Public Speaking

The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
Growth Strategies

Do This Before You Build Your Next App and Other Must-Read Business Tips

A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.
Marketing

5 Signs that You Need a New Logo

Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
Marketing

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
Marketing

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
Ready for Anything

Meta Networking and How This Entrepreneur Built a Business Empire on the Need for Sales Leads

It's often the case that necessity is the mother of invention. That's how a one-time management consultant grew a business-networking company from an urgent need to generate sales after his biggest client went under.
Marketing

Schedule Your Tweets and Other Lessons for a Houston Bookshop

This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
Social Media

As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement

Curalate uses image recognition software to give marketers more insight into their Instagram and Pinterest posts.
Marketing

Will SXSW Successfully Extend Its Brand?

South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
Ready for Anything

How to Find More Customers Now

If generating leads is the weak link in your sales chain, response lists may be the secret weapon you've been looking for.
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