Marketing

The Most Overlooked Market for Small Business
Marketing

The Most Overlooked Market for Small Business

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
Carol Tice
Six Quick-Hit Marketing Ideas for Social Media
Marketing

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
Gail Goodman
Insights: Creating an Authentic Brand
Marketing

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
Ameen Khwaja
Finding Customers With YouTube Video Ads
Starting a Business

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
John Arnold
Big Businesses Horn In On Small Business Week
Growth Strategies

Big Businesses Horn In On Small Business Week

To support their small-business customers, big businesses are offering freebies and discounts this week. Here's a small sampling of notable promotions.
Diana Ransom
Location-Based Check-Ins on the Rise with Consumers
Starting a Business

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Mikal E. Belicove
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends
Marketing

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Jason Fell
Five Tips for Getting Started in Exporting
Growth Strategies

Five Tips for Getting Started in Exporting

Between connecting with foreign buyers and wading through complicated tariffs, exporting can be tough. Here's how to ease the process.
Diana Ransom
Three Ways to Celebrate National Small Business Week
Marketing

Three Ways to Celebrate National Small Business Week

Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
Carol Tice
How to Stage a Small-Business Comeback
Growth Strategies

How to Stage a Small-Business Comeback

Three turnaround strategies to survive, and thrive, beyond the recession.
Jane Porter
Five Time-Saving Tips for Updating Web Content
Marketing

Five Time-Saving Tips for Updating Web Content

Think you don't have enough time to regularly refresh your website's content? Think again.
Khoa Bui
Six Tips to Kick-Start Your Lead Scoring
Starting a Business

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.