Marketing

Marketing

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Marketing

How to Spread the Word About Your Business

Serial entrepreneur Jen Groover shares her advice to entrepreneurs about creating product awareness.
Marketing

The Reasons Your Business Should Be on Facebook

If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
Marketing

How to Engage Fans on Facebook

Mikal Belicove shares his top three tips for sparking conversations on your page.
Project Grow

Chris Brogan on How Businesses Benefit from Google+

The popular blogger shares examples how business owners are getting involved in Google+.
Marketing

What You Need to Know About Using Hashtags on Twitter

Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
Marketing

Need Ideas for Your Business Blog? Here Are 50

Here are some of the best strategies for making a blog readable and engaging.
Take It From The Pros

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
Marketing

How to Ask for Business on Facebook, Twitter

Learn the social etiquette of asking for business in the new social media world.
Marketing

How Your Business Can Get on Siri's Radar

Make sure your business garners love from the iPhone's new voice-activated search assistant.
Project Grow

Jason Falls on Facebook Fan Page Mistakes

A look at common fumbles business owners make when trying to attract fans on the social network.
Marketing

Smartphones Become the Go-To Tool for Shoppers

As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.
Project Grow

Chris Brogan on Using Pinterest for Business

The popular blogger shares advice on how business owners can get started on the visual-bookmarking social network.
Take It From The Pros

How to Find Your Authentic Voice on Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
Marketing

The Do's and Don'ts of Social Media for Business

Our Esquire Guy columnist offers guidelines for corporate social media. Hint: Your posts should sound like your company -- after drinking one beer.
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