Marketing

Social Media Tactics to Boost Holiday Sales
Starting a Business

Social Media Tactics to Boost Holiday Sales

A look at how three online businesses are using the social web to drive revenues.
Jason Fell
Growth Strategies

Seven Ways to Incorporate Crowdsourcing Into Your Business

Here are a few ways small-business owners can grow their business with the help of smart crowdsourcing.
Marketing

Common Sense Tips to Keep You From Burning Your Own Brand

Use social media to interact, engage and have fun, but be smart about it.
Marketing

What Google's Search Change Means for Your Website

A new search algorithm to downgrade sites with bad reviews should prompt small businesses to re-examine their SEO strategies.
Marketing

Social Climbers: How Franchises Are Using Social Networking

Franchises are embracing the possibilities of social media platforms like Facebook to extend their brands.
Jason Ankeny
Marketing

Twitter Crushes Facebook for Marketing

Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.
The Secrets of Successful Logos
Marketing

The Secrets of Successful Logos

How Twitter, Digital Chocolate and SmugMug symbolized their brands.
Kara Ohngren Prior
Three Ways to Connect with Online Influencers
Marketing

Three Ways to Connect with Online Influencers

How to find the right social-media contacts to help market your business.
Starr Hall
Marketing

Secrets to Using Facebook to Market Your Business

Make sure you take advantage of the massive audience the social network has to offer.
Review: Capsule, CRM for Small Business
Marketing

Review: Capsule, CRM for Small Business

The pros and cons of an online tool that focuses on managing the sales pipeline.
Jonathan Blum
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.