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Marketing

Marketing

Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
Starting a Business

Perfecting the Art of Cold Calling

Dread the idea of calling prospects you haven't met yet? Using these tips can make cold calling easier for beginners.
Marketing

New to Digital Marketing? How to Keep 'Face Time' With Customers

Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
Franchises

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
Social Media

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.
Starting a Business

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
Marketing

3 Social Media Lessons from Ford

Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
Marketing

3 Ways to Make Your Brand Memorable on Social Media

Advice from business leaders who have mastered the art of social media marketing.
Marketing

The ABCs of Twitter, Part I

This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
Marketing

No Marketing Budget? 3 Proven Strategies for Direct Selling

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
Marketing

10 Marketing Masterworks

From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
Marketing

7 Ways to Create More Engaging Videos That Rank Higher in YouTube

What you need to know when it comes to creating videos people can find and will want to watch.
How To

How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.