Marketing

Why Your Company Isn't Making More Money
Marketing

Why Your Company Isn't Making More Money

To take your "B" company to the next level, having "A" players on your sales team is a must.
Carol Tice
Finding Customers by Linking to Your Salespeople
Starting a Business

Finding Customers by Linking to Your Salespeople

In the business of finding customers, making it easy to shop, ask questions and follow up will only serve you. Here's how technology can help.
John Arnold
Tell Google You're Ready for Your Close-Up
Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Mikal E. Belicove
How Your Business Can Build Customer Loyalty -- and Profits
Marketing

How Your Business Can Build Customer Loyalty -- and Profits

Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Carol Tice
Four Steps to Building Social Capital
Marketing

Four Steps to Building Social Capital

Over time, strengthening relationships within your network can lead to new business.
Ivan Misner
Five to Follow on Twitter for Marketing to Moms
Marketing

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.
Kara Ohngren Prior
Why Social Isn't Helping Online Retailers Find Customers
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Mikal E. Belicove
10 Ways to Find Customers with Mobile Marketing
Starting a Business

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.
John Arnold
Four Simple Ways to Find Customers
Starting a Business

Four Simple Ways to Find Customers

For new business owners, finding customers is job No. 1. Here's how to get the job done.
Brad Sugars
Did Google Stop Sending You Traffic?
Marketing

Did Google Stop Sending You Traffic?

Consider these six ways to regain lost ground in Google's search rankings.
Carol Tice
Daily Deals Not a Big Deal for Finding Customers
Starting a Business

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
Mikal E. Belicove
IWearYourShirt Puts a Social Twist on Product Placement
Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.
Diana Ransom
How Fast-Growing Companies Use Social-Media Marketing
Growth Strategies

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Diana Ransom
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.