Marketing

Get Creative with Social Media: How to Make it Work for You
Starting a Business

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
How to Get Started with Location-Based Marketing
Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Jason Fell
Small Business Saturday Kicks Off
Marketing

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
Colleen DeBaise
10 Tips for Better Content Marketing
Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
Mikal E. Belicove
How to Get Customers to Help Build Your Brand
Take It From The Pros

How to Get Customers to Help Build Your Brand

Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
Brad Sugars
Apple's Simple Marketing Manifesto
Marketing

Apple's Simple Marketing Manifesto

In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
Jason Fell
How to Be Your Own Media Company
Marketing

How to Be Your Own Media Company

Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
Chris Brogan
Social Marketing Is Best Served on a Combo Plate
Franchises

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
Mikal E. Belicove
Facebook Friends Franchises
Franchises

Facebook Friends Franchises

The social-networking giant joins the International Franchise Association, with plans to appear at the trade group's annual meeting.
Dinah Wisenberg Brin
How to Leverage Celebrities and Social Media to Build Buzz
Marketing

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Shira Lazar
Seven Tips for Marketing a Business with Video
Marketing

Seven Tips for Marketing a Business with Video

When creating videos for marketing purposes, keep this advice in mind.
Starr Hall
Seven Tips for Successful Holiday Marketing Campaigns
Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Gail Goodman
Four Signs a Sales Pro Will Be a Good Hire (Hint: Think Money)
Inspiring Your Team

Four Signs a Sales Pro Will Be a Good Hire (Hint: Think Money)

Money motivation is the one factor that sets apart great salespeople from the mediocre ones, or worse.
Suzanne Paling
Why Content Marketing Is King
Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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