Marketing

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Rose Leadem
7 Popular Goal Setting Strategies That Will Help You Achieve Great Things on Social Media
Goals

7 Popular Goal Setting Strategies That Will Help You Achieve Great Things on Social Media

Here are some hacks to boost your social media marketing.
Kevan Lee
How to Optimize Ad Placement and Maximize Revenue
Online Advertising

How to Optimize Ad Placement and Maximize Revenue

Never give your audience a reason to activate their ad blockers.
Matthew Toren
How to Book 6 Fortune 500 Meetings in 6 days
Networking

How to Book 6 Fortune 500 Meetings in 6 days

The secret to your success? Cold calls.
Alex Berman
Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.
Influencer Marketing

Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.

You may be surprised at how digitally savvy boomers and Gen-Xers really are.
Ted Dhanik
8 Podcasts Every Marketer Should Be Listening to
Podcasts

8 Podcasts Every Marketer Should Be Listening to

Podcasts offer some super-practical tips on everything from starting a business to growing a social media campaign. Are you listening?
Jayson DeMers
Who Will Win the Top-Selling Jersey in the NFL?
Sales

Who Will Win the Top-Selling Jersey in the NFL?

Sports merchandise powerhouse Fanatics is keeping score.
Entrepreneur Staff
'The Founder' Reveals the Real Ray Kroc -- But Not the Rest of the McDonald's Story
McDonald's

'The Founder' Reveals the Real Ray Kroc -- But Not the Rest of the McDonald's Story

Ronald McDonald, the fast food giant's clown-mascot, might not be as benign as he looks.
Sriram Madhusoodanan
How To Ensure Your Ads Are Not Among the Nearly 2 Billion That Google Bans Each Year
Google

How To Ensure Your Ads Are Not Among the Nearly 2 Billion That Google Bans Each Year

Don't make and promote dangerous healthcare products. And don't promote fake news. Either action makes you a bad person. And, besides, Google is going to get you.
Thomas Smale
How to Build Your Marketing Dream Team
Inspiring Your Team

How to Build Your Marketing Dream Team

The role of 'the marketer' is rapidly evolving. So, how does this modern marketing team differ from the traditional one?
3 Reasons Email Campaigns Remain the Best Marketing Tool
Digital Marketing Strategy

3 Reasons Email Campaigns Remain the Best Marketing Tool

Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.
Amy Osmond Cook
10 Ways You Should Invest Your Company's First Profits
Growth Strategies

10 Ways You Should Invest Your Company's First Profits

When the company finally starts making money, invest it so that it keeps making money.
John Boitnott
How Cannabis Ecommerce Challenges Are Driving Web Innovation
Cannabis

How Cannabis Ecommerce Challenges Are Driving Web Innovation

Cannabis and ecommerce would complement one another like seed and soil, if only federal law would allow it.
Andre Bourque
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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