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Marketing

Marketing

Why Are Simple Marketing Messages the Most Impactful?

Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Facebook Marketing

Boost Facebook Engagement With These 3 Psychology Principles

Try these tactics if your Facebook marketing strategy is starting to feel a little stiff.
Targeted Advertising

How Targeted Marketing Can Improve Your Brand's Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Mobile

7 Mobile Trends Every Small Business Should Follow This Year

Every year, new technologies arise that facilitate the small business marketing.
Online Marketing

How to Optimize Your Product Online

Get people on to your email list. Offer information they need. Demonstrate how your offer can solve their challenges. Only then should you ask them for the buy.
Influencer Marketing

How to Create a Successful Influencer Marketing Campaign

The targeted reach of online celebrities and the relative low cost of social media is a powerful marketing combination.
Websites

4 Things Your Website Needs Convert Visitors Into Customers

Your site is the basis of all your marketing initiatives, but did you know it can also be your highest performing lead generation tool?
Influencers

10 Top Live Video Influencers to Follow

Video is a nascent marketing channel that, when combined with influencers, is certain to be powerful.
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
E-commerce

How to Handle Negative Comments and Keep Your E-Commerce Customers Happy

Negative comments can actually help build a better business if they are heard and get the attention they deserve.
Product Launch

How to Build Buzz and Launch Your Company

Don't launch with a whisper; launch with a roar. Here's how.
social media tools

Top 10 Social Media Management Tools You Should Try Now

Chatbots are a significant new tool for the business use of social media.
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Influencer Marketing

5 Reasons You Need to Stop Ignoring Influencer Marketing

Influencer marketing isn't just a fad -- it's a way to get a great return on your marketing investment.