Marketing

Facebook

Getting More People to Like Your Business' Facebook Page

Learn how to run a successful Like campaign, the foundation of all Facebook advertising.

Do Marijuana Users Have More Sex? Research Indicates They Do.

The cannabis industry faces many legal challenges, but it now has an unbeatable marketing message.
Problem Solvers Podcast

This Entrepreneur Learned That When You Try Making 'Something For Everyone,' You Attract Nobody

You want customers to love your product, of course. But what happens when they don't? The simple answer: You have to make a change -- and it won't be easy.
Brands

What Factors Determine a Brand's Value?

David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
Content Marketing

3 Ways to Ensure Early Content Marketing Efforts Pay Off

As a strategy, content marketing is anything but quick -- but that doesn't mean you can't see small ROI improvements early on.
Facebook Live

Looking for a Cool Tool to Make Your Company Profitable? Have You Considered Facebook Live?

Build Facebook Live videos into your social and overall marketing outlook to gain the constant viewership that can be monetized.
Branding

Why Branding Experts Need to Step Out of Their Silos

The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
Machine Learning

5 Reasons Machine Learning Is the Future of Marketing

Today's smarter business systems generally mean smarter, and more profitable, companies.
Advertising

What Can Modern Marketers Learn From Advertisers of the Past?

Does Mad Men style marketing hold any place in today's digital age?
Branding

The 4 Most Lethal Branding Mistakes and How to Avoid Them

Have a well-written and consistent message across all mediums.
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