Marketing

25 Fastest Growing Freelance Skills
Skills

25 Fastest Growing Freelance Skills

If you're a freelancer, here are some of the highly demanded skills that could land you some big projects.
Due
Highly Effective Strategies to Build Your Business Brand
Marketing

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
Wendy Keller
3 Steps to Creating a Video Marketing Campaign
Video Marketing

3 Steps to Creating a Video Marketing Campaign

You heard videos are the hot, new thing online, but you don't know how to integrate them effectively. This post tells you how.
Chuck Cohn
From Clicks to Customers: 5 Ways to Improve Website Sales
Ready to Launch

From Clicks to Customers: 5 Ways to Improve Website Sales

Learn how to use your website as an important revenue-driving tool for your business.
Comcast Business
6 Essential Components of a Solid Growth Strategy
Growth Hacking

6 Essential Components of a Solid Growth Strategy

Entrepreneurs must have a growth hacker mindset.
Ehsan Jahandarpour
Your Hashtag and Your Brand Go Hand in Hand
Social Media Marketing

Your Hashtag and Your Brand Go Hand in Hand

Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
Ray Hennessey
The 7 Key Elements of an Effective Personal Brand
Personal Branding

The 7 Key Elements of an Effective Personal Brand

It's not about doing something new to create an image to promote. It's about becoming conscious about what you do naturally and being more consistent and visible with it.
Matt Orlic
8 Types of Updates You Should Be Sharing With Your Social Media Followers
Content Strategy

8 Types of Updates You Should Be Sharing With Your Social Media Followers

'What's the ROI of your mother?' is the question to ask yourself, when figuring out the value potential content could have for your readers.
Sujan Patel
If You're Not Solving Somebody's Problem It's Time to Reconsider Why You're an Entrepreneur
Millennials

If You're Not Solving Somebody's Problem It's Time to Reconsider Why You're an Entrepreneur

The essence of entrepreneurship is building a business that helps people, not simply marketing anything likely to sell.
Daniel DiPiazza
5 Unique Ways to Build Your Brand Like the Big Companies Do
Branding

5 Unique Ways to Build Your Brand Like the Big Companies Do

Learn how you can grow your business using your five senses.
Wendy Keller
6 Marketing Tactics That Build Lifelong Loyalty
Marketing

6 Marketing Tactics That Build Lifelong Loyalty

Before selling to your customers, engage them first.
Verizon Purchased Yahoo: What Does This Mean for You?
Yahoo

Verizon Purchased Yahoo: What Does This Mean for You?

Given the new web properties and brands Verizon acquired, advertisers will have more opportunities than ever before.
Aj Agrawal
Micro-influencers Bring Mega ROI for Brands
Influencer Marketing

Micro-influencers Bring Mega ROI for Brands

Most of the time, celebrity influencers aren't worth the money.
Sarah Ware
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
Chipotle

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Zach Goldstein
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.