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Marketing

Marketing

Funding Round Values Photo-Sharing Startup Snapchat at $70 Million

Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
Marketing

3 Tips for Branding Your Growing Business

Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Marketing

Finding Your Marketing Competitive Advantage

To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
Marketing

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
Entrepreneurs

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Marketing Strategies

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
Marketing

How to Size Images on Social Media: A Cheat Sheet (Infographic)

Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
Marketing

NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town

The executive director of NY Tech Meetup talks about what the audience can expect at the city's influential monthly tech event.
Marketing

The 4 Essential Parts of an Email

Here's the blueprint of a successful business email.
Marketing

Why the 'Second Screen' Industry Is Set to Explode

Mobile is changing the entire TV experience and businesses should be poised to take advantage.
Marketing

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Marketing

Pinterest: Now Is Time to Start Generating Revenue

Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
Marketing

How to Really Listen to Your Customers

A flexible response to a customer's needs plants a vineyard's new direction.
Marketing

Want to Charm Customers or Clients? Channel Your Inner Politician

No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
Marketing

How to Stay Motivated When the Going Gets Rough

When a project fails or the business hits a cold streak, the temptation to hideout is strong. But don't. Business coach Antonio Neves offers three tips for how to stay motivated, even when things don'...