Marketing

To Find Local Customers, Use Local Resources
Marketing

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Mikal E. Belicove
Monitors That Pull Double-Duty for Marketing
Marketing

Monitors That Pull Double-Duty for Marketing

Monitors can be repurposed as interactive marketing kiosks, allowing your customers to see for themselves just how innovative you are. Here are three of the sharpest.
Jonathan Blum
Can 'Small Business Saturday' Save Christmas?
Marketing

Can 'Small Business Saturday' Save Christmas?

We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.
Colleen DeBaise
How Facebook's Facelift Affects Your Business
Marketing

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Mikal E. Belicove
How Two Small Companies Are Driving Revenue Using Social Media
Marketing

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
Erika Napoletano
Facebook Offers Free Ads to Small Businesses
Marketing

Facebook Offers Free Ads to Small Businesses

In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
Diana Ransom
How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.
Take It From The Pros

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.

With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
Diana Ransom
How to Use Social Media to Build a Following -- And a Business
Take It From The Pros

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Diana Ransom
What You Can Learn About Business from Farmville
Marketing

What You Can Learn About Business from Farmville

Savvy business owners are figuring out ways to use game platforms and social media tools to generate longstanding customer loyalty, engagement and, ultimately, revenue.
Jennifer Wang
Three Ways to Give Back to Your Community at Holiday Time
Take It From The Pros

Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Gail Goodman
Facebook Has Lots to Share At f8 (Video)
Social Media

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
Does Your Company's 'Social Personality' Need a Makeover?
Take It From The Pros

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Jason Fell
From Entrepreneur to Icon in Five Steps
Take It From The Pros

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
Why Google+ Will Be the Next Big Thing for Your Business
Marketing

Why Google+ Will Be the Next Big Thing for Your Business

Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
Chris Brogan
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.