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Marketing

Marketing

How to Defend Your Designs Against Knockoffs

There are many ways to fight copycats--and they may even lead to opportunities.
Marketing

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Marketing

27 Expendable Phrases to Cut from Your Marketing Copy

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
Marketing

'The Story of Stuff' and How Startups are Heeding Its Message

Consumerism may have hit a highpoint in the last several decades, but these days the real opportunity resides in our closets. Here's a look at the rise of resale startups.
Marketing

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

These types of posts can help spur new content ideas for your business blog.
Marketing

3 Must-Know Basics to Managing Your Company's Social Media

We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
Marketing

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
Marketing

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

What you can learn about tweeting about trending topics from marketing giants.
Marketing

How Brands Could Benefit From Pinterest's Recent Changes

The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
Starting a Business

Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
Marketing

Facebook's Earnings: Mobile Ads Drive Serious Revenue

How Facebook grows its mobile revenue, Foursquare's new app for local businesses, Super Bowl advertisers embrace YouTube and more social-media news.
Marketing

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Marketing

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Growth Strategies

Marketing Wizard Seth Godin on Success and Inspiration

He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort...