Marketing

Why Your Website Should Cop an Attitude
Marketing

Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
Carol Tice
An Old-Fashioned Approach to Finding Customers
Starting a Business

An Old-Fashioned Approach to Finding Customers

When the economy got this flooring franchise down, it reengineered its approach to finding customers -- favoring knocking on doors and cold calling.
Diana Ransom
How to Prioritize Your Prospects
Starting a Business

How to Prioritize Your Prospects

Attracting leads is only half the battle. Here's how to turn leads into customers.
Mikal E. Belicove
How to Boost Traffic to Your Listing on Google Maps
Starting a Business

How to Boost Traffic to Your Listing on Google Maps

Google Boost puts a local twist on pay-per-click advertising.
John Arnold
Three Common Marketing Mistakes and How to Fix Them
Marketing

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
Jane Porter
How Marketers Use Social Media
Marketing

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Mikal E. Belicove
Five to Follow on Twitter for SEO
Marketing

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
Jason Fell
Six Steps for Revving Up Your Search-Engine Marketing
Starting a Business

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
Diana Ransom
How Can I Reach Out to Early Adopters?
Marketing

How Can I Reach Out to Early Adopters?

Social marketer Starr Hall on ways to market to customers who are more likely to embrace new technology.
Running Display Ads with Google Gets Easier
Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
John Arnold
Three Essentials to Creating a Networking Strategy
Marketing

Three Essentials to Creating a Networking Strategy

Establish a plan to help determine who you want to connect with and where to find them.
Ivan Misner
Which Daily Deal Site is Right for You?
Marketing

Which Daily Deal Site is Right for You?

From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
Mikal E. Belicove
Inside the Mind of Go Daddy's Controversial Founder
Marketing

Inside the Mind of Go Daddy's Controversial Founder

Bob Parsons on his unapologetic approach to business and life.
Teri Evans
How Can I Target Women Customers?
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.