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Marketing

Marketing

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Business Moving Forward

From Pinterest to Gumroad, 19-Year-Old Sahil Lavingia on His Trek Through Silicon Valley

We spoke with the young entrepreneur about his experience as a founding team member at Pinterest and his new company Gumroad.
Marketing

'Hunger Games' Good for Business

Since its big-screen debut, 'The Hunger Games' has helped merchants hawk everything from nail polish to forest tours.
Marketing

Tony Hawk on Making a Twitter Treasure Hunt Go Global -- and Viral

The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
Marketing

What You Need to Know About the New Google Plus Design

Google's social network takes cues from Facebook and Twitter for its new look.
Marketing

Why a Facebook Page Isn't Enough For Your Business

Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
Marketing

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.
Growth Strategies

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or busine...
Marketing

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Marketing

How to Attract Crowdfunding Investors Without Breaking the Law

With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
Marketing

Opening-Day Lessons from a Wendy's Restaurant

Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
Marketing

Five Steps for Using Pinterest for Business

Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Take It From The Pros

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
Marketing

Six Ways to Make Your Content Go Viral

It can be difficult to predict what will go viral, but catchy content can increase your chances.
Marketing

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.