Marketing

Marketing

A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.
Mikal E. Belicove
Marketing

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
Gwen Moran
SXSW's Customer Finding Tools of Tomorrow
Marketing

SXSW's Customer Finding Tools of Tomorrow

SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
Diana Ransom
How a Company Aiding Nonprofits Secured Venture Capital
Finance

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
Gwen Moran
How to Harness the Power of Social Media Feedback
Marketing

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Gail Goodman
How Can I Cope with Rejection When Networking?
Marketing

How Can I Cope with Rejection When Networking?

Ivan Misner, founder and chairman of BNI, on handling the fear of a negative response when seeking support from peers and other business contacts.
Parting Thoughts on SXSW Interactive
Starting a Business

Parting Thoughts on SXSW Interactive

South by Southwest Interactive may be over, but the lessons learned will carry on -- at least, until next year.
Bryan Keplesky
Google's Panda Puts Content Farms Out to Pasture
Marketing

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
Mikal E. Belicove
How to Be Entrepreneurial With Giving
Marketing

How to Be Entrepreneurial With Giving

The American Red Cross is just one of many outlets for entrepreneurs interested in helping out the people of Japan.
Diana Ransom
'Water Gun Marketing' at SXSW
Marketing

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Prentice Howe
SBA Fine-Tunes Rules for Disadvantaged Firms
Finance

SBA Fine-Tunes Rules for Disadvantaged Firms

New rules governing the SBA's 8(a) program went into effect this week. See if your business can benefit from the changes.
Mikal E. Belicove
The Dailies at SXSW, Part Three
Marketing

The Dailies at SXSW, Part Three

Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.
Prentice Howe
Using Social Media to Find the Right Customers
Starting a Business

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Diana Ransom
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.