Marketing

How to Set Sales Goals for Employees
Marketing

How to Set Sales Goals for Employees

Use these tips to start new reps on the right foot, and raise productivity with existing staff.
Suzanne Paling
The Search Party, Reinvented
Marketing

The Search Party, Reinvented

Trada aims to make broader online marketing capabilities more accessible--and affordable--to any size business
Jason Ankeny
Facebook Ads: Success Secrets From a Facebook Insider
Marketing

Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.
How Do You Make Something Go Viral?
Marketing

How Do You Make Something Go Viral?

You don't need a big budget, just the right combo of short, funny and inspiration.
Five Tips for Marketing to College Students
Marketing

Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.
Three Big Lies About Networking
Marketing

Three Big Lies About Networking

Once you know the truth about networking, you can build connections that provide continuous business opportunities.
Ivan Misner
Five Ways to Market to the Hyper-Connected
Marketing

Five Ways to Market to the Hyper-Connected

Use this guide to leverage the influence of the social media users that drive your brand.
Susan Gunelius
How to Get Found and Boost Sales--Online
Marketing

How to Get Found and Boost Sales--Online

From dropped shopping carts to identity theft, running a web-only shop is fraught with challenges. Here's how to combat them.
Diana Ransom
Media Mash-up
Marketing

Media Mash-up

Merging social networks with e-mail marketing can maximize your exposure.
Gwen Moran
The Network Is Everything
Marketing

The Network Is Everything

Chances are, your connections don't go far enough and you don't contact them enough. Here's how to change that.
Chris Brogan
Nothing Beats a Handshake
Marketing

Nothing Beats a Handshake

Networking is a must for business owners. But even with social media, the human touch is still important.
Claim Your 'Place'
Marketing

Claim Your 'Place'

How to use Facebook Places to boost business.
Mikal E. Belicove
Is Your Website a Turnoff?
Marketing

Is Your Website a Turnoff?

Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here's how to measure them.
Mikal E. Belicove
Attacking Curiosity
Technology

Attacking Curiosity

Poisoning search terms with infected links is a new favorite hacker trick. Make sure your business doesn't fall prey.
Ericka Chickowski
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.