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Marketing

Marketing

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Growth Strategies

Marketing Wizard Seth Godin on Success and Inspiration

He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort...
Marketing

Think Like Zuck: The Secrets to Facebook's Success

Intel's social-media strategist and author of new book on Mark Zuckerberg Ekaterina Walter shares her insights on how the social network became so popular, as well as other business lessons.
Marketing

How to Boost Productivity With 'Social Bookmarking' Tools

A look at the services to consider, plus tips for making the most of them for your business.
Marketing

Want to Really Network? Stop Using Social Networks

While social-media sites have obviously been a boon for startups, there's no replacement for an old-fashioned handshake.
Marketing

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
Marketing

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.
Marketing

What Makes Your Video Shareable -- And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
Marketing

The Power of Social Customer Service

Taking to social media to address customer service issues is a great opportunity for brands.
Marketing

5 Daily Habits for Effective Social Media Marketing

Of all the things your business could be doing on social media, these are the things you should focus on.
Marketing

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
Marketing

3 Low-Cost Tools for Managing Social Media

These little-known options can help simplify the process at little cost.
Marketing

Twitter's Video-Sharing App Weathers a Stormy Launch

Twitter releases Vine, Facebook hoards its social data, Quora gets into blogging and more social media news.
Marketing

Simple Steps to Effective Marketing

These strategies can demystify your product and help your customers see the light.
Marketing

5 Steps to Getting Your Business Ranked on Yelp

Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.