Marketing

Understanding Google's New Sitelinks
Marketing

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
Mikal E. Belicove
Chris Brogan on How Businesses Can Get Started on Google+
Marketing

Chris Brogan on How Businesses Can Get Started on Google+

The social media expert offers a primer on how to build connections on the new networking site.
Jason Fell
The Fallacy Behind 'Facebook Fatigue'
Marketing

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Mikal E. Belicove
Six Tips for Mobile Marketing to Engage Customers
Marketing

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.
Gail Goodman
How Can I Get People to My Facebook Page?
Marketing

How Can I Get People to My Facebook Page?

Starr Hall on finding resources and creative ideas to attract the right social media fans.
Ameen Khwaja
Facebook Posting Techniques that Really Work
Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Mikal E. Belicove
Small Business Lessons from the Hottest Retailers
Take It From The Pros

Small Business Lessons from the Hottest Retailers

Here's how some retailers managed to thrive despite the nation's economic malaise.
Carol Tice
A Look at Pay-Per-Click Tools for Small Businesses
Marketing

A Look at Pay-Per-Click Tools for Small Businesses

If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
Jonathan Blum
Measuring Your Business's Success on the Web
Marketing

Measuring Your Business's Success on the Web

It's not enough to just have a website for your business, you need to measure how well you're reaching your customers or audience.
Is Business Email Dead?
Marketing

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
Mikal E. Belicove
How Business Owners Can Shake the Summer Doldrums
Marketing

How Business Owners Can Shake the Summer Doldrums

If business is slow, consider these networking opportunities.
Carol Tice
How Do I Start Talking with Customers Online?
Marketing

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.
Ameen Khwaja
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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