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Marketing

Marketing

Three Ways to Use QR Codes for Business

These small companies turned the now-ubiquitous QR code into a new sales machine.
Marketing

The Best Promos of SXSW 2012

Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival.
Marketing

How to Turn Facebook Fans into Paying Customers

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
Take It From The Pros

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
Marketing

Hey, Small-Business Owner: Do You Shop Local?

If you want consumers to shop local, encourage them by shopping locally for your own business.
Team Work

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
worth-knowing

Kiip: A Win-Win for App Developers and Advertisers

When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Technology

How Using Microdata Can Improve Your Website SEO

Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
Marketing

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
Marketing

The Office's Five-Step Guide to a Disastrous Store Opening

The opening day for the new Sabre store on 'The Office' was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
Marketing

How to React to Negative Comments on Facebook

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
Marketing

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Marketing

How to Spread the Word About Your Business

Serial entrepreneur Jen Groover shares her advice to entrepreneurs about creating product awareness.
Marketing

The Reasons Your Business Should Be on Facebook

If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
Marketing

How to Engage Fans on Facebook

Mikal Belicove shares his top three tips for sparking conversations on your page.