Marketing

What's the Best Way to Ask for What I Need When Networking?
Marketing

What's the Best Way to Ask for What I Need When Networking?

Ivan Misner, founder and chairman of BNI, on cultivating fruitful networking relationships.
Ivan Misner
What's the Most Efficient Way to Do Networking?
Marketing

What's the Most Efficient Way to Do Networking?

Ivan Misner, founder and chairman of BNI, offers tips on being a more effective networker.
Ivan Misner
How Do I Find Like-Minded People Who Are Passionate and Professional?
Marketing

How Do I Find Like-Minded People Who Are Passionate and Professional?

Ivan Misner, founder and chairman of BNI, on connecting with people you can network with.
Ivan Misner
How Can I Break the Ice?
Marketing

How Can I Break the Ice?

Ivan Misner, founder and chairman of BNI, on starting conversations with strangers at networking events.
Ivan Misner
Building Your Brand with Social Media
Make More Happen

Building Your Brand with Social Media

Five steps to establishing a credible online presence for your small business.
Susan Gunelius
Is Your Email Marketing Ready for 2011?
Marketing

Is Your Email Marketing Ready for 2011?

Here are five ways to create a more social experience for your customers in the New Year.
Gail Goodman
10 Helpful Social Media Management Tools
Marketing

10 Helpful Social Media Management Tools

A roundup of the most popular business tools you can use to organize your social networks.
Three Networking Trends to Watch
Growth Strategies

Three Networking Trends to Watch

How your business connections will evolve through technology and education.
Ivan Misner
Make More Happen

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Jennifer Wang
Marketing

A Starbucks Marketer's Essential Tweets

Adam Brotman, Starbucks vice president of digital ventures.
Kara Ohngren Prior
Merging Shopping with Social Sharing
Marketing

Merging Shopping with Social Sharing

Swipely aims to turn people's purchases into an online conversation by merging shopping with sharing.
Kara Ohngren Prior
New Lead-Generation Tactics Harnesses Multiple Channels
Marketing

New Lead-Generation Tactics Harnesses Multiple Channels

Lead gen isn't just about message volume, it's about reaching the right audience at the right time.
Brian Quinton
10 Social Media Trends for 2011
Marketing

10 Social Media Trends for 2011

How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns.
Starr Hall
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.