Marketing

A Bigger Biz Doesn't Have to Break the Bank
Finance

A Bigger Biz Doesn't Have to Break the Bank

9 unconventional--and inexpensive--ways to grow your company
Karin Price Mueller
Five Ways to Outshine the Competition
Marketing

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Kim T. Gordon
8 Steps to a Successful Sales Call
Marketing

8 Steps to a Successful Sales Call

From preparation to closing, remember to make these key moves.
Tips and Tools for Location-Based Marketing
Marketing

Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
John Arnold
Master Networkers Ask the Right Questions
Growth Strategies

Master Networkers Ask the Right Questions

Five ways to keep the conversation rolling, set yourself apart and boost referrals
Ivan Misner
Marketing With a Mission
Marketing

Marketing With a Mission

3 practical ways to draw consumers in with a socially conscious message
10 Ways to Build Your Personal Brand
Marketing

10 Ways to Build Your Personal Brand

No matter what industry you're in, a strong identity will help you stand out with customers.
10 Brilliant Marketing Ideas
Marketing

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Make Live Events Part of Your Marketing
Starting a Business

Make Live Events Part of Your Marketing

Face-to-face experiences can have a big impact on your business.
Kim T. Gordon
Starting a Business

Smart, Easy Ways to Find Customers

Need to find sales prospects, but don't know where to start? Use these easy prospecting tips for finding the right people in your target market.
Spotlighting Your Social Responsibility
Growth Strategies

Spotlighting Your Social Responsibility

Strategies to keep people from thinking you're only in it for the money
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.