Marketing

Marketing

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
Susan Gunelius
Marketing

How Your PR Can Seize the Day

3 ways to turn news events into publicity for your business
Aaron Kwittken
Combine Social Media and E-Mail Marketing
Marketing

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.
Gail Goodman
Marketing

Make Your Product Stand Out--Without Going Broke

Use these inexpensive design tips to set yourself apart from the competition.
Diana Ransom
Great Salesmanship Is a Way of Life
Marketing

Great Salesmanship Is a Way of Life

Make sales a seamless extension of every aspect of your life, and you'll see opportunities everywhere.
Google Analytics
Growth Strategies

Google Analytics

Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
Marketing

Twitter: Thumbs Up or Thumbs Down?

Mark Frauenfelder (up!) and Seth Godin (down!) weigh in.
Jennifer Wang
Technology

Here's Looking at You

Make your site a better search engine target by optimizing your company's images.
Mikal E. Belicove
Marketing

What the Pros Use

A flurry of social media management tools has arrived to help you consolidate and keep track of your social media updates. Four social media experts weigh in on what they use and why.
Gwen Moran
Marketing

Pay for Praise

New FTC guidelines address paid endorsements.
Gwen Moran
Marketers, Meet Your Future Customers
Starting a Business

Marketers, Meet Your Future Customers

Young consumers and Latinos are fueling the economic recovery.
Kim T. Gordon
Marketing

Seven Ways to Convert Online Contacts Into Sales

Ditch the pitch and push internet conversations into profitable territory without alienating customers.
Starr Hall
The Dos and Don'ts of Social Networking
Marketing

The Dos and Don'ts of Social Networking

Use these tips to maximize your time and get the most out of your online efforts.
Ivan Misner
The Online Store for the New Decade
Marketing

The Online Store for the New Decade

Before you can make sales, you'll need to make connections.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.