Marketing

A Profile of the Active Social Networker
Marketing

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Mikal E. Belicove
Social Media Breakdown: Spotify
Marketing

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Shira Lazar
Five Social Media Tools for More Buzz for Your Buck
Marketing

Five Social Media Tools for More Buzz for Your Buck

Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
How to Get Your Product into the Hands of a Celebrity
Take It From The Pros

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
A Lesson in Growing Your Brand from the 'Pawn Stars'
Growth Strategies

A Lesson in Growing Your Brand from the 'Pawn Stars'

Here's a look at the many ways the stars of 'Pawn Stars' have leveraged their fame.
Carol Tice
How One Online Retailer Tweaked Its Way a Better Sales Future
Take It From The Pros

How One Online Retailer Tweaked Its Way a Better Sales Future

To increase conversions, a website set out to test changes to increase registrations, calls and sales.
Gwen Moran
Three Steps to Grow Your Own 'Buy Local' Campaign
Marketing

Three Steps to Grow Your Own 'Buy Local' Campaign

Looking to bring together your community to support local businesses? Consider these guidelines for getting started.
Gwen Moran
Are Facebook Posts Penalized by Using Third-Party Tools?
Marketing

Are Facebook Posts Penalized by Using Third-Party Tools?

If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Mikal E. Belicove
Beyond Q&A: The Many Uses of Quora
Marketing

Beyond Q&A: The Many Uses of Quora

There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Gwen Moran
Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice
Finance

Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice

A new retailer gets a makeover while helping develop a web app for small-business owners.
Jenna Schnuer
How Storytelling Can Help Get a Product into Retailers
Marketing

How Storytelling Can Help Get a Product into Retailers

Looptworks' co-founder Scott Hamlin on why telling a story can help land your products onto retailers' store shelves. Having a fresh and interesting product that's different from others on the market gives retailers a new story to tell their customers.
Truck Stop Missouri Boss on How to Negotiate with Mud Wrestlers, Medieval Actors
Marketing

Truck Stop Missouri Boss on How to Negotiate with Mud Wrestlers, Medieval Actors

Joe Bechtold offers advice for turning unusual propositions into big business.
Jason Fell
Four Tools for Scouting Social Media Leaders in Your Network
Technology

Four Tools for Scouting Social Media Leaders in Your Network

Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Jennifer Wang
Five Reasons Why Websites Still Matter
Take It From The Pros

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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