Marketing

Which Service Will Get You on Your Customers' Map?
Growth Strategies

Which Service Will Get You on Your Customers' Map?

Not all location-based social networking service providers are alike.
Mikal E. Belicove
Building a (Nearly) Million-Dollar Brand on a Startup Budget
Marketing

Building a (Nearly) Million-Dollar Brand on a Startup Budget

How Perky Jerky has taken its caffeine-infused recipe to the masses.
Jason Fell
Three Tips to Boost Business on Foursquare
Marketing

Three Tips to Boost Business on Foursquare

Between landing sales and tracking customers, entrepreneurs are finding ways to leverage mobile networking to boost business.
Diana Ransom
How Can I Do a Better Job Forecasting Sales?
Starting a Business

How Can I Do a Better Job Forecasting Sales?

Tim Berry, president of Palo Alto Software, on how to forecast sales more accurately.
Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing
Marketing

Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing

From online to off, and the other way around. Why both worlds still matter.
Chris Brogan
The Social Media Challenge: The Results
Marketing

The Social Media Challenge: The Results

We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.
Matt Villano
How to Build a Winning Brand
Take It From The Pros

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.
The Downside of Social Coupons
Marketing

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Brian Quinton
Marketing

A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.
Mikal E. Belicove
Marketing

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
Gwen Moran
SXSW's Customer Finding Tools of Tomorrow
Marketing

SXSW's Customer Finding Tools of Tomorrow

SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
Diana Ransom
How a Company Aiding Nonprofits Secured Venture Capital
Finance

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
Gwen Moran
How to Harness the Power of Social Media Feedback
Marketing

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Gail Goodman
How Can I Cope with Rejection When Networking?
Marketing

How Can I Cope with Rejection When Networking?

Ivan Misner, founder and chairman of BNI, on handling the fear of a negative response when seeking support from peers and other business contacts.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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