Marketing

Marketing

The Social Media Rules for CEOs

Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.
Marketing

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

Give users more information in web search results and you'll improve the chances that they click on your link.
Marketing

Chase Small-Business Customers to Get $1 Million in Twitter Ads

The banking and social media giants teamed up in an effort to reach out to small-business owners.
Marketing

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Marketing

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
Marketing

Networking Like a Pro: How to Host a Successful Business Mixer

Hosting a networking event can be really rewarding, but it takes careful planning to get the most out of it. These simple tips will help make your business mixer fun and successful.
Marketing

Marketing ROI: Budgeting Your Money Wisely

Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
Starting a Business

8 Startup Events and News to Know About This Week

Master the art of cross-channel marketing at Integrated Marketing Week, take advantage of the guerrilla pitch opportunity of the year, enter the NY startup scene with drinks and demos at 3rd Ward in Brooklyn, become a social media superstar, create a happy and positive business environment, rumors predict new Apple iPad5 and MacBook Air release, PandoDaily hosts Fred ‘The Don' Wilson for a 90-minute, on stage shakedown, refine new ideas and find your MVP at Lean Startup Machine… This week's notable news and startup events for young treps.
Marketing

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
Marketing

Facebook to Simplify and Consolidate Its Ad Options

Facebook's new plans for advertising, Twitter's Vine app for Android, the value of geo-targeted tweets and more social-media news.
Marketing

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
Marketing

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Marketing

How to Become a Media Darling

A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
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