Marketing

3 Ways to Slay the Risk of Bringing a New Product to Market
Product Development

3 Ways to Slay the Risk of Bringing a New Product to Market

Making money from your ingenuity requires getting people as excited about the opportunity as you are.
Stephen Key
Pokémon Go Has Exposed Hacker Subculture and a Personal Moral Dilemma
pokemon go

Pokémon Go Has Exposed Hacker Subculture and a Personal Moral Dilemma

The charm of Pokemon Go is that you wander searching in the real world, except hackers have already figured out how to search without leaving home. Is that cheating?
Peter Gasca
5 Content Strategies That Will Always Work
Marketing

5 Content Strategies That Will Always Work

Content marketing is here to stay. Make sure you're following these five basic strategies for creating stellar content.
Josh Denning
6 Ways to Do Message Marketing on a Shoestring
doing more with less

6 Ways to Do Message Marketing on a Shoestring

The first step? You need to create your '3 essential stories.'
Judy Carter
4 Tips to Boost Your Sales
Sales Strategies

4 Tips to Boost Your Sales

Here are four great tips you can implement in your business right away.
Craig Simpson
The Savvy Companies Catering to a Boom Market: Kids
Franchise 500

The Savvy Companies Catering to a Boom Market: Kids

Here's why there's a big boom in businesses that cater to children (and their parents).
How to Write the Perfect Headline for Your Next Article
Writing

How to Write the Perfect Headline for Your Next Article

When crafting the perfect headline, take into account which platform your article will live.
10 Instagram Branding Lessons From Mexican Drug Lords
Instagram

10 Instagram Branding Lessons From Mexican Drug Lords

Some people use the popular social media platform to show off their lunch, others use it to show off their gold-plated AK-47s.
Nick Leftley
5 Tiny PR Hacks to Boost Your Startup's Exposure
Marketing

5 Tiny PR Hacks to Boost Your Startup's Exposure

These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.
Steve Young
1 'Huge' Marketing Lesson From the 2 Dirtiest Words In the English Language
Online Marketing

1 'Huge' Marketing Lesson From the 2 Dirtiest Words In the English Language

Clinton vs. Trump is a proving ground for any number of strategies online marketers can adopt to increase conversions.
Aaron Orendorff
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
Logos

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Jim Joseph
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
Video Advertising

3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Shayna Smilovitz
9 Social Media Tips for Your Small Business
Social Media

9 Social Media Tips for Your Small Business

A strong social network can become an asset for any business.
Patrick Schock
9 Tools to Run and Scale Your Marketing Agency
Marketing

9 Tools to Run and Scale Your Marketing Agency

The smaller your team, the larger your tool box needs to be.
Steve Young
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.