Marketing

The Importance of Listening Is the Lesson to Be Learned From This Election
Take It From The Pros

The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
Jim Joseph
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Take It From The Pros

How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him

Specialization is better than generalization, Trump teaches us. That's why white working-class men loved him.
Jayson DeMers
Does Your Small Business Really Need a Marketing Plan?
Marketing

Does Your Small Business Really Need a Marketing Plan?

There's no use in denying it -- marketing is a critical component of a small business' success.
4 Ways You're Undermining Your SEO Efforts
SEO

4 Ways You're Undermining Your SEO Efforts

Watch out for areas in your marketing efforts that could turn your marketing strategy ineffective.
Ayodeji Onibalusi
10 Secrets to Master Your Personal Brand
Take It From The Pros

10 Secrets to Master Your Personal Brand

Honing your brand is about taking control of your image and fine-tuning it to reflect who you are.
Deep Patel
These Are the Hottest Words Found in Startup Descriptions
Take It From The Pros

These Are the Hottest Words Found in Startup Descriptions

Still describing your startup as an 'app' company? Here's why you shouldn't.
Lydia Belanger
5 Ways Brands Can Build Loyalty With Young Consumers
Marketing to Millennials

5 Ways Brands Can Build Loyalty With Young Consumers

Millennials and Generation Z should be courted by businesses that want to grow their base.
Deep Patel
7 Things You Didn't Know About Pocky
Food

7 Things You Didn't Know About Pocky

It's Pocky Day, so snap into some tasty facts about this mysterious Japanese treat.
Entrepreneur Staff
3 Strategies to Make Your Product the Best Before It Comes out of the Shadows
Product Development

3 Strategies to Make Your Product the Best Before It Comes out of the Shadows

Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
Ray Beharry
8 Ways to Drive Traffic to Your Podcast On Social Media
Podcasts

8 Ways to Drive Traffic to Your Podcast On Social Media

The secret to building an audience for your podcast is patience.
Christina Baldassarre
Your Clients Have Decision Fatigue, You Caused It and It's Killing Sales
Sales

Your Clients Have Decision Fatigue, You Caused It and It's Killing Sales

People want enough information and few inviting options, not endless emails and irrelevant choices.
Jason Forrest
12 Steps to Building a Successful Ecommerce Site in 12 Months
Building a Website

12 Steps to Building a Successful Ecommerce Site in 12 Months

Launching your ecommerce website requires completing a long list of separate steps correctly and in the right order.
Jason Parks
17 Tips for Increasing the Selling Power of Your Ad Copy
Marketing Bootcamp

17 Tips for Increasing the Selling Power of Your Ad Copy

Put these tips to work for you when you're writing ad copy and you'll see your writing improve.
Craig Simpson
The 'Why Before You Buy' Is Key to Connecting With Customers
Marketing Strategies

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
Allison Checchi
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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