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Marketing

Technology

4 Ways Technology Is Changing the Events Industry

How mobile ticketing and new apps are revolutionizing an age-old business.
Viral Marketing

How to Create a Viral Video Smash Hit

If your video can evoke a positive emotion that can be tied back to your brand, you're on the right path.
Social Media Marketing

8 Social Media Secrets Every Entrepreneur Should Know

Here are the secret avenues I have learned over the years that can lead you to big success with your social media strategy.
Direct Mail

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.
Marketing

Why Are Simple Marketing Messages the Most Impactful?

Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Facebook Marketing

Boost Facebook Engagement With These 3 Psychology Principles

Try these tactics if your Facebook marketing strategy is starting to feel a little stiff.
Targeted Advertising

How Targeted Marketing Can Improve Your Brand's Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Mobile

7 Mobile Trends Every Small Business Should Follow This Year

Every year, new technologies arise that facilitate the small business marketing.
Online Marketing

How to Optimize Your Product Online

Get people on to your email list. Offer information they need. Demonstrate how your offer can solve their challenges. Only then should you ask them for the buy.
Influencer Marketing

How to Create a Successful Influencer Marketing Campaign

The targeted reach of online celebrities and the relative low cost of social media is a powerful marketing combination.
Websites

4 Things Your Website Needs Convert Visitors Into Customers

Your site is the basis of all your marketing initiatives, but did you know it can also be your highest performing lead generation tool?
Influencers

10 Top Live Video Influencers to Follow

Video is a nascent marketing channel that, when combined with influencers, is certain to be powerful.
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.