Marketing

Take It From The Pros

What One Startup Got Out of Starring in Webisodes

Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
Marketing

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Marketing

6 Steps for Dealing With Social Media Detractors

Consider this advice for handling upset customers with grace, humor and honesty.
Take It From The Pros

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Marketing

Five New Online Tools for Finding Local Customers

Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
Marketing

Five Signs You're Losing a Sale -- And How to Save It

When a deal is going sour, try these savvy strategies to turn it around.
Marketing

How Indie Merchants Are Prepping for the Holidays

For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers.
Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Technology

How Apple's Siri Could Destroy Local SEO

The emergence of voice recognition search tools could change the way mobile customers discover your business. Here's what you need to know now.
Marketing

Business Owners Divided on Occupy Wall Street

In your view, is the popular protest movement against the financial industry good or bad for your business? The U.S. overall? Your fellow business owners straddle both sides of the debate.
Marketing

Seven Secrets to Resilience

Here's how to develop the mental toughness to push through any sales challenge you face in your business.
Marketing

Expert Live Chat: How to Ramp Up Sales

Join sales expert Grant Cardone as he answers your most pressing sales questions.
Marketing

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

With the year's prime shopping season looming, here are some tips for improving your website to boost sales.
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