Marketing

10 Steps to Getting Started in Social Media Marketing
Marketing

10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.
Susan Gunelius
Marketing

Masters of the Tweet

With more than 19,000 followers, Ben Parr is a social media pro. So, who does he follow?
Gwen Moran
How Social Media is Changing Business
Marketing

How Social Media is Changing Business

How social media is changing everything about the way we do business.
A High-Tech Tool for Staying Up-to-Date on Your Clients and Business Contacts
Marketing

A High-Tech Tool for Staying Up-to-Date on Your Clients and Business Contacts

Gist offers business users the chance to find a new social media order.
Jason Ankeny
Five Key Ingredients of Lasting Brands
Marketing

Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
Gail Goodman
Small Marketing Changes With a Big Impact
Marketing

Small Marketing Changes With a Big Impact

Try these seven low-cost ways to boost small-business sales.
Rosalind Resnick
The Marketing Magic Behind Harry Potter
Marketing

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
Susan Gunelius
How to Get on Thrillist
Marketing

How to Get on Thrillist

Thrillist has crashed many a server when tipping its audience of young men to their products and establishments. Find out what the site looks for when sizing up pitches.
Ameen Khwaja
Four Ways to Get Paid Faster
Marketing

Four Ways to Get Paid Faster

The latest online billing tools speed up receivables.
How to Name -- or Re-Name -- Your Business
Starting a Business

How to Name -- or Re-Name -- Your Business

A seven-point primer for creating compelling business names and avoiding major mistakes
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.