Marketing

The Dos and Don'ts of Social Networking
Marketing

The Dos and Don'ts of Social Networking

Use these tips to maximize your time and get the most out of your online efforts.
Ivan Misner
The Online Store for the New Decade
Marketing

The Online Store for the New Decade

Before you can make sales, you'll need to make connections.
Marketing

The Next Wave of Digital Marketing Trends

4 innovative marketing solutions that are just around the corner for small businesses
John Arnold
Marketing

Opportunity Is in the Bag

Social shopping is driving more than products and purchases--and forward-thinking online retailers are working with vocal consumers to blow apart traditional business models.
10 Ways to Make Headlines
Marketing

10 Ways to Make Headlines

There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
Scott Steinberg
Marketing

Online Marketing Tools: A Comparison

We analyze 4 online marketing tools designed to strengthen your relationship with customers.
Marketing

Promoted Tweets: Is Your Business Ready?

Twitter's new ad model hinges on engaging its users. Make sure your content fits the bill.
Is Your Company Cool Enough?
Marketing

Is Your Company Cool Enough?

In today's business climate, image is more important than ever. That's why Entrepreneurs like Amanda Steinberg are putting theirs to work.
Pattie Simone
The Toyota Effect: Unlikely Winners and Losers
Marketing

The Toyota Effect: Unlikely Winners and Losers

How is the automaker's global recall affecting other businesses?
Marketing

Five Tips for Quick Social Media Success

Simple things you can do today that will show results almost immediately
Susan Gunelius
Marketing

How to Build a High-Quality E-mail List

If you want customers to sign up for your newsletters, just ask.
Gail Goodman
Growth Strategies

Green Business: From Niche to Mainstream

A look at how the green landscape has evolved over the last 40 years
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.