Marketing

Is Your Company Cool Enough?
Marketing

Is Your Company Cool Enough?

In today's business climate, image is more important than ever. That's why Entrepreneurs like Amanda Steinberg are putting theirs to work.
Pattie Simone
The Toyota Effect: Unlikely Winners and Losers
Marketing

The Toyota Effect: Unlikely Winners and Losers

How is the automaker's global recall affecting other businesses?
Marketing

Five Tips for Quick Social Media Success

Simple things you can do today that will show results almost immediately
Susan Gunelius
Marketing

How to Build a High-Quality E-mail List

If you want customers to sign up for your newsletters, just ask.
Gail Goodman
Growth Strategies

Green Business: From Niche to Mainstream

A look at how the green landscape has evolved over the last 40 years
Starting a Business

How to Pull Off a Guerrilla Marketing Campaign

It requires creativity, flexibility and a willingness to take a little risk
Marketing

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market
Starting a Business

Be a Follower

Must-add tweeps to any business owner's Twitter feed
Gwen Moran
Growth Strategies

Controlling Your Social Media Message Stealthily

Marchex helps small businesses track and elevate their social media profiles.
Jason Ankeny
Marketing

Do-It-Yourself Social Media

Not getting what you need from the mainstream sites? Build your own.
Starting a Business

Building a Brand on a Budget

To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.
Jason Ankeny
Growth Strategies

The 500-Calorie Smackdown

Two restaurants. Two menus. Two plans for major national expansion during roughly the same time frame. Let the food fight begin.
Growth Strategies

10 Twitter Feeds for Road Warriors

10 of the best Twitter feeds to follow for the latest in travel deals, news, advice and entertainment
Jennifer Wang
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.