Marketing

Two Weeks to Startup: Day 9. Execute Your Marketing Plan
Starting a Business

Two Weeks to Startup: Day 9. Execute Your Marketing Plan

You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
10 Laws of Social Media Marketing
Take It From The Pros

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Susan Gunelius
Five Ways Indie Florists Survive Valentine's Day
Marketing

Five Ways Indie Florists Survive Valentine's Day

On the flower industry's busiest day, small business owners share their crunch-time sales strategies.
Diana Ransom
Don't Make This Networking Mistake
Marketing

Don't Make This Networking Mistake

Five tips to avoid a common disconnect at business events.
Ivan Misner
The Innovators: deviantART's Angelo Sotira
Marketing

The Innovators: deviantART's Angelo Sotira

The co-founder and chief executive of the online artist community talks about building a 14 million member social network.
Ameen Khwaja
HomeAway's Super Bowl Ad Game
Marketing

HomeAway's Super Bowl Ad Game

As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook.
Kelly K. Spors
What You Can Learn from Super Bowl Ads
Marketing

What You Can Learn from Super Bowl Ads

Marketing tips from popular commercials, past and present.
Susan Gunelius
How To Optimize Your Website for Local Search
Marketing

How To Optimize Your Website for Local Search

Follow this guide to maximize your visibility in regional markets.
Jon Rognerud
Making Email Newsletters More Social
Marketing

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
Gail Goodman
15 Brilliant Marketing Ideas
Marketing

15 Brilliant Marketing Ideas

Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."
Using Online Video to Market Your Business
Marketing

Using Online Video to Market Your Business

Use online video to market your business. Here's to hoping you don't have a face only a mother could love.
Ericka Chickowski
How to Find Sales Leads on Social Media
Marketing

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
Brian Quinton
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.