Marketing

Marketing

Great Referrals Aren't Accidents

Make networking part of your relationship-building strategy, and you'll see real results.
Ivan Misner
Starting a Business

Turning Nightlife Into a Day Job

Justin Stearman's helping Southern California clubbers find the best places to party--and helping himself to some serious profits.
Michelle Juergen
Marketing

'Caller ID' for Your Website

New technologies let you target prospects with an engaged-marketing response--just beware privacy laws.
John Arnold
Marketing and Sales Must Work in Unison
Marketing

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.
Kim T. Gordon
Become a Follow-Up Fanatic
Marketing

Become a Follow-Up Fanatic

Far too many startups lose valuable sales through a lack of consistent follow-up. Here's how to do it better.
Marketing

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Susan Gunelius
Marketing

Viral Marketing for the Rest of Us

It doesn't take a big budget to create big-time buzz for your business.
How to Make Money Online Without a Website
How To

How to Make Money Online Without a Website

A pay-per-click affiliate program is a great way to leverage the keyword skills you already have.
Marketing

11 Characteristics of Highly Influential Blogs

Copy the industry leaders and watch your follower base grow.
Marketing

The Power to Change Communities

A cause marketing campaign can increase your businesses sales and drive good publicity.
Kim T. Gordon
Not Your Father's Phone Book
Marketing

Not Your Father's Phone Book

Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
Starting a Business

10 Essential Tweets

Not all tweets are created equal. These are must-follows for anyone starting or running a business.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.