Marketing

How to Target Your Message to Find Customers
Starting a Business

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
John Arnold
Five Facebook Developments for Businesses
Marketing

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
Mikal E. Belicove
Making the Most of 'Contact Us' to Gather Leads
Marketing

Making the Most of 'Contact Us' to Gather Leads

Why listing your contact information on your website just isn't enough.
Khoa Bui
A New Tool to Help Businesses Check Out Who's Checking In
Marketing

A New Tool to Help Businesses Check Out Who's Checking In

Geotoko helps businesses reach customers of every check-in app persuasion.
Guy Kawasaki on the Art of Enchantment
Marketing

Guy Kawasaki on the Art of Enchantment

The business guru shares his views on how to be really winning.
Jennifer Wang
Why We're Still Lost In Geolocation
Growth Strategies

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
Mikal E. Belicove
A New Do-It-Yourself Alternative to Groupon
Marketing

A New Do-It-Yourself Alternative to Groupon

PeopleDeals combines customization and a lower-cost offer for social-media coupons. But will the tool be too time-consuming for the average small retailer to be practical?
Jonathan Blum
Facebook and AmEx Offering Business Makeovers
Growth Strategies

Facebook and AmEx Offering Business Makeovers

Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
Mikal E. Belicove
Don't Ignore the Easiest Place to Find Customers
Starting a Business

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
John Arnold
How to Use Video to Market Your Business
Marketing

How to Use Video to Market Your Business

Consider these tips to help you produce video that connects with your customers.
Gail Goodman
How to Expand a Contact Database to Find More Customers
Marketing

How to Expand a Contact Database to Find More Customers

Consider these tips for building a robust contact list on a budget.
Has Your Business Benefited From the Downturn?
Inspiring Your Team

Has Your Business Benefited From the Downturn?

Business owners who've survived the downturn have gained some useful skills that could pay off as the economy improves.
Carol Tice
Why You Should Optimize Your Social Media Presence
Technology

Why You Should Optimize Your Social Media Presence

Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Mikal E. Belicove
Five to Follow on Twitter for Social Media Newbies
Marketing

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
Kara Ohngren Prior
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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