Marketing

How to Calculate Your ROI With Social Media
Marketing

How to Calculate Your ROI With Social Media

Free tools to help you measure traffic, sales and SEO ranking
An Interview with Step Up Women's Network
Marketing

An Interview with Step Up Women's Network

Danielle Carrig of Step Up Women's Network tells us how her organization helps businesswomen connect with their communities and each other.
Startup Story: Out of the Box Marketing
Marketing

Startup Story: Out of the Box Marketing

Kristin Kendall talks about how she started her marketing business with just $5,000 and an eye towards growth.
Ameen Khwaja
The Stripped Down Strategy Behind Naked Pizza
Marketing

The Stripped Down Strategy Behind Naked Pizza

Combining social media buzz and a healthy focus, this alternative pizza company is poised to explode with 300 franchise stores.
Bing vs. Google: The Battle for Your Advertising Dollars
Marketing

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.
Richard Stokes
The Red Pen Rule for Marketing Copy
Marketing

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.
Susan Gunelius
Big Marketing Stunts, Small-Business Style
Marketing

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Launch an E-mail Marketing Campaign in 7 Steps
Marketing

Launch an E-mail Marketing Campaign in 7 Steps

E-newsletters remain an effective tool for deepening relationships.
Starr Hall
How to Send the Right Message
Marketing

How to Send the Right Message

Make over your brand using these smart tips.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.