Marketing

Growth Strategies

My Smartphone Sent Me

How savvy businesses are finding customers on Foursquare, Twitter and Meetup
Gwen Moran
Marketing

Get a Grasp on Google's Content Network

Navigate carefully and you can turn a minefield into a goldmine.
Perry Marshall
The New Advertising Age
Marketing

The New Advertising Age

Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without.
Jason Ankeny
Growth Strategies

Use Marketing to Stay Strong in a Weak Economy

Shrewd business owners see opportunity in a down market.
Marketing

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Ameen Khwaja
Focus on 'User Experience Optimization'
Marketing

Focus on 'User Experience Optimization'

Driving traffic to your homepage is important, but making the destination worthwhile is vital.
Marketing

Soup Up Your Social Sales Channels

If you make time for it and know your stuff, you can chat your way to more Web traffic.
Pattie Simone
7 Ways to Get Great Referrals
Marketing

7 Ways to Get Great Referrals

Word of mouth is the best form of advertising. Here's how to take advantage of it.
Starting a Business

Leave Marketing to the Pros

DIY isn't good enough--here are 5 reasons why you should hire a professional.
Marketing

10 Ways to Validate a Sales Forecast

Even without data, there are other ways to test your projections.
Tim Berry
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.