Marketing

Facebook and AmEx Offering Business Makeovers
Growth Strategies

Facebook and AmEx Offering Business Makeovers

Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
Mikal E. Belicove
Don't Ignore the Easiest Place to Find Customers
Starting a Business

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
John Arnold
How to Use Video to Market Your Business
Marketing

How to Use Video to Market Your Business

Consider these tips to help you produce video that connects with your customers.
Gail Goodman
How to Expand a Contact Database to Find More Customers
Marketing

How to Expand a Contact Database to Find More Customers

Consider these tips for building a robust contact list on a budget.
Has Your Business Benefited From the Downturn?
Inspiring Your Team

Has Your Business Benefited From the Downturn?

Business owners who've survived the downturn have gained some useful skills that could pay off as the economy improves.
Carol Tice
Why You Should Optimize Your Social Media Presence
Technology

Why You Should Optimize Your Social Media Presence

Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Mikal E. Belicove
Five to Follow on Twitter for Social Media Newbies
Marketing

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
Kara Ohngren Prior
Roundup: QR Code Tools
Marketing

Roundup: QR Code Tools

The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.
Jonathan Blum
Why Your Website Should Cop an Attitude
Take It From The Pros

Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
Carol Tice
An Old-Fashioned Approach to Finding Customers
Starting a Business

An Old-Fashioned Approach to Finding Customers

When the economy got this flooring franchise down, it reengineered its approach to finding customers -- favoring knocking on doors and cold calling.
Diana Ransom
How to Prioritize Your Prospects
Starting a Business

How to Prioritize Your Prospects

Attracting leads is only half the battle. Here's how to turn leads into customers.
Mikal E. Belicove
How to Boost Traffic to Your Listing on Google Maps
Starting a Business

How to Boost Traffic to Your Listing on Google Maps

Google Boost puts a local twist on pay-per-click advertising.
John Arnold
Three Common Marketing Mistakes and How to Fix Them
Marketing

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
Jane Porter
How Marketers Use Social Media
Marketing

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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