Marketing

Do You Know What Clicks With Your Customers?
Marketing

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
Gail Goodman
Seven Ways to Avoid Brand-Damaging Quotes
Marketing

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
Aaron Kwittken
How to Handle a PR Crisis
Marketing

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
Jennifer Wang
A New Way to Sell Online
Growth Strategies

A New Way to Sell Online

Google Places gives you a virtual storefront where you can track traffic.
Jason Ankeny
Green Fallout
Growth Strategies

Green Fallout

The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
Five Qualities of Successful Online Videos
Marketing

Five Qualities of Successful Online Videos

Tips, tools and traps to avoid
John Arnold
Unleash Your Inner Guerrilla Marketer
Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
There's Big Opportunity in Lower-Cost Ads
Marketing

There's Big Opportunity in Lower-Cost Ads

More TV, web and mobile ads are within reach of small businesses.
Marketing

10 Things Customers Want on a Website

Want to make your small business look big? Here's what customers are looking for when they visit.
How to Identify and Reach Underserved Markets
Marketing

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Russ Fradin
Let Testimonials Do the Talking for You
Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
Gail Goodman
Starting a Business

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
Susan Gunelius
Top of the Heap
Growth Strategies

Top of the Heap

Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.
Tracy Stapp Herold
Coupons Get a Move On
Starting a Business

Coupons Get a Move On

Yowza!! matches merchants with customers on the go.
Jason Ankeny
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.