Marketing

From Nay to Yay
Growth Strategies

From Nay to Yay

What to do about bad reviews on customer feedback sites
Starting a Business

Foursquare, Watch Your Back

Gowalla is erasing the line separating the real world from its virtual counterpart.
Jason Ankeny
The Best Blog Spot
Marketing

The Best Blog Spot

Creating a business blog may be a simple part of your online strategy, but how and where to host it?
Mikal E. Belicove
Put Your Customers to Work for You
Growth Strategies

Put Your Customers to Work for You

Client referral incentives can be a valuable and inexpensive way to build a business.
The Future Has Been Delivered to Your Mailbox
Starting a Business

The Future Has Been Delivered to Your Mailbox

Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Jason Meyers
Best Business Bars
Growth Strategies

Best Business Bars

Entrepreneur's guide to the best bars for doing business across the country--and the one bar that beats them all (would you believe it's in an airport?)
He's Got the World on a String
Starting a Business

He's Got the World on a String

A former Wall Street analyst spins his yo-yo passion into a million-dollar-plus business.
Jennifer Wang
A Bigger Biz Doesn't Have to Break the Bank
Finance

A Bigger Biz Doesn't Have to Break the Bank

9 unconventional--and inexpensive--ways to grow your company
Karin Price Mueller
Five Ways to Outshine the Competition
Marketing

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Kim T. Gordon
8 Steps to a Successful Sales Call
Marketing

8 Steps to a Successful Sales Call

From preparation to closing, remember to make these key moves.
Tips and Tools for Location-Based Marketing
Marketing

Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
John Arnold
Master Networkers Ask the Right Questions
Growth Strategies

Master Networkers Ask the Right Questions

Five ways to keep the conversation rolling, set yourself apart and boost referrals
Ivan Misner
Marketing With a Mission
Marketing

Marketing With a Mission

3 practical ways to draw consumers in with a socially conscious message
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.