Marketing

Growth Strategies

Boosting Business With a Facebook Fan Page

The potential to spark a word-of-mouth wildfire is tremendous--while the startup costs are next to nothing.
Mikal E. Belicove
Marketing

Integrate Social Media Into Your Website

Useful tips to ease the burden of keeping your marketing messages aligned
Mikal E. Belicove
Growth Strategies

10 Ways a Facebook Fan Page Helps Your Business

Even if members have no intention of buying anything, the community you build can benefit your business.
Mikal E. Belicove
Marketing

10 Web Marketing Trends for 2010

Where to invest, what to test and which deserve a rest
John Arnold
Growth Strategies

Change Your Definition of Marketing

A static concept means a stagnant business, and there's never been a better time for reinvention.
Dan S. Kennedy
Marketing

Focus Your Social Media Strategy

4 tips to help you avoid online overload
Marketing

4 E-Mail Marketing Lessons From 2009

It was a wild year; carry these tips forward and leave the rest behind you.
Gail Goodman
Marketing

Become a Gift-Giving Guru

Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
Growth Strategies

Deliver on Price, Quality and Speed

Successful businesses deliver on all 3 fronts to win and keep customers.
Marketing

Capitalize on Meaningful--and Affordable--Gifts

It's the thought that counts, so you might as well save a few bucks.
Karin Price Mueller
Marketing

Use Gifts to Reinforce Your Alliances

5 ways to move beyond appreciation and deepen your client relationships
Susan Gunelius
Growth Strategies

Position Yourself for Real Growth

6 tips to help you get beyond cutting costs, and start building your business.
Marketing

Seven Holiday Marketing Mistakes to Avoid

Boost year-end sales by steering clear of these slip-ups.
Starr Hall
Starting a Business

Be Your Own Publicist

A good PR campaign can be a cost-effective way to drum up interest in your inventions.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.