Marketing

How to Name -- or Re-Name -- Your Business
Take It From The Pros

How to Name -- or Re-Name -- Your Business

A seven-point primer for creating compelling business names and avoiding major mistakes
Four Marketing Tips from Your Dog
Marketing

Four Marketing Tips from Your Dog

Why Fido is starring in more ads and what it means for your business.
Kim T. Gordon
Seven Ways to Energize Sales
Marketing

Seven Ways to Energize Sales

When revenue hits a rut, consider these tips to help you jump-start your sales.
Kim T. Gordon
Is It Time for You to Get Anti-Social?
Take It From The Pros

Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a result
Five Ways to Take Charge of Your Own Networking
Marketing

Five Ways to Take Charge of Your Own Networking

Every business should have a networking expert, but you don't have to hire one. You just have to take on the right mindset.
Ivan Misner
The Three Top Sales Promo Mistakes
Marketing

The Three Top Sales Promo Mistakes

Use these tips to avoid the most common traps that can kill your sales.
How to Brand Yourself: An Introduction
Take It From The Pros

How to Brand Yourself: An Introduction

For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
Dan Schawbel
10 Basic SEO Tips to Get You Started
Marketing

10 Basic SEO Tips to Get You Started

A few simple steps you can take to increase your search engine ranking
Weird Companies That Work
Marketing

Weird Companies That Work

Marketing advice from four pioneering entrepreneurs
Pattie Simone
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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