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Marketing

Take It From The Pros

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Marketing

How to Make Your Marketing Work Together

Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
Take It From The Pros

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Marketing

Groupon, Other Deal Sites Not a Good Deal for Small Businesses

A new report suggests voucher offers largely aren't shoring up new customers or sales.
Marketing

New Google Search Update Could Spell More Trouble for Business Websites

Change to search results puts priority on 'fresher,' more recent web content.
Marketing

How to Adopt a Sales Mindset

Thirteen simple rules to become your own sales superstar.
Marketing

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
Starting a Business

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Marketing

'Cake Boss' Asks: Are You Judging Your Customers?

'Cake Boss' Buddy Valastro of Carlo's Bakery shows why his business is a success. No matter how weird the request, his customers are always right.
Marketing

How to Stop Losing Money From Coupons

Four tips to save your business from extreme couponing practices.
Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Social Media

Five Social Media Mistakes Your Startup Must Avoid

Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
Marketing

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
Marketing

One Way to Automate Your Online Marketing Efforts

A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
Growth Strategies

Five-Step Guide to Marketing a Business As Green

Use these tips to avoid common pitfalls and strike the right balance for eco-conscious marketing.