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Marketing

Marketing

How to Convert Facebook Fans Into Paying Customers

Nurture your fans on Facebook and market to them through email.
Marketing

How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
Marketing

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Starting a Business

Mark Zuckerberg on Facebook's Triumphs and Tribulations

Three lessons from the successes and missteps of the world's largest social network.
Marketing

How Google+ Can Improve Your SEO

Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
Marketing

How to Stump: Storytelling Tips from the Campaign Trail

Entrepreneurs can learn a lot from Ann Romney, Bill Clinton, Michelle Obama and even Clint Eastwood about what to do (or not do) when standing in the spotlight.
Marketing

Big Companies Are Adapting to Social Media Marketing

New reports show that more large companies are using social media to promote their brands.
Marketing

Mobile Advertising Platform Delivers Real Leads

AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
Marketing

Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Marketing

3 Post-Penguin SEO Tips for Backlink Cleanup

Avoid search engine penalties by following these simple tips.
Marketing

5 Ways to Use Your Network to Grow Your Business

Learn the right way to tap your business network to gain more information and knowledge.
Marketing

5 Underutilized LinkedIn Marketing Tools

LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.
Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
Marketing

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.