Marketing

Growth Strategies

How Twitter is Revolutionizing Business

The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation.
Jason Ankeny
Marketing

Conventioneers. Remember Them?

Planning a convention or meeting in these post-AIG times.
Marketing

Really Simple Success

Content syndication via RSS is an easy and inexpensive way to drive more traffic to your site.
Mikal E. Belicove
Marketing

Bring Your Marketing Message to Life

Online video is easy and inexpensive. Use it to get the word out.
Gwen Moran
Starting a Business

Where the Connected Get Clued In

Mashable.com went from social media tracker to sensation in its own right.
Kara Ohngren Prior
Marketing

Embrace the Hispanic Market

Before you worry about patenting your invention, investigate potential sales markets.
Marketing

Keep Your Cards to Yourself

4 ways to build your reputation and expand your network--without business cards.
Marketing

Tag Yourself

Help your business become 'it' with a great tagline.
Selling Overseas
Growth Strategies

Selling Overseas

Market constraints have you rethinking your business plan? Consider exporting.
Growth Strategies

How--and Where--People Network

Online isn't for everyone; geography matters when it comes to building connections.
Ivan Misner
Growth Strategies

Stand Out in a Crowded Marketplace

You can do it with these 5 savvy internet marketing strategies.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.