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Marketing

Marketing

How 4 Small Businesses Are Winning on Pinterest

The hot social network can help boost website traffic, sales and customer retention.
Marketing

How to Build Facebook Fans to Drive Sales

Why collecting 'likes' is a potent and inexpensive way to promote your business.
Marketing

What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

Tips from a graphic designer on how to create great company logos.
Marketing

6 Must-Have Attributes of Social Media Managers

Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
Marketing

No Mobile Website? You're Probably Turning Customers Away

Three tips for making your website smartphone-friendly.
Marketing

How To Stay Up-to-Date on Google Search Changes

Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
Marketing

3 Simple Ways to Use LinkedIn to Boost Sales

Follow these tips for transforming your LinkedIn profile into a lead generating machine.
Marketing

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
Marketing

The Logo Mishaps of Giant Brands

Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.
Starting a Business

7 Steps to Landing and Profiting from Celebrity Customers

What the team on Animal Planet's Tanked learned from working with Tracy Morgan
Marketing

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.
Marketing

3 Ways to Use Facebook Groups to Attract and Keep Customers

Follow these tips to create different types of groups tailored to specific customers.
Technology

What Google's New Stance on Copyright Infringement Means to Your Business

Posting copyrighted material on your website could get you booted from search results.
Marketing

3 Ways to Outfox the Apps Craze

With billions upon billions of apps coming of age today, would-be developers may be hard pressed to stand out. Here, we explore top strategies for one-upping the competition.