Marketing

Customer Retention

How to Increase Customer Lifetime Value And Boost Profits

It's cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.
Customer Service

Your Customer Service Team Should Be in Every Strategy Meeting

Get the people who know what your customers want and need -- your customer service team -- more involved in company decisions.
Digital Marketing

Here's How to Build Your Own DIY MBA in Digital Marketing

Digital marketing moves too fast to learn it in school. So drop out and take over your education, yourself.
Authenticity

3 Ways to Get Your Voice Heard

Fear silences many a would-be writer. Here's how to get out of your own way.
Ready for Anything

4 Laws of Sales I Learned From Both Sides of the Transaction

You've bought something from somebody that you could have bought from somebody else. Understanding why is a good start to learning how to sell.
Networking

9 Ways Shy Students Can Become Insanely Well-Connected

Start networking as a student for more opportunities.
Customer Engagement

Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight

By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.
Inclusion

The 3 Keys to Hosting, Diversity-Wise, a More Inclusive Event

The silver lining is that a more diverse event attracts a more diverse attendee base. And more diversity often breeds success.
Growth Strategies

Why and How You Should Diversify Your Network

If your network is filled with people who are all the same, your room for growth can be extremely limited. Discover how to branch out with these tips.
Growth Strategies

5 Tips for Scaling Your Influence as a Millennial Entrepreneur

Take a deep dive into the pool of influencers. You'll find large growth-hacking opportunities there.
Marketing

How Clever Retargeting Persuades Customers Who Looked But Didn't Buy

People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success.
Artificial Intelligence

4 Ways You Could Be Incorporating Artificial Intelligence Into Your Marketing Strategy

Amazon, Starbucks and Whole Foods are already on board with AI. What are you waiting for?
Marketing

The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)

Remember Dove's recent "Beauty of Diversity" ad? The message for those who would market self-esteem: Be very, very careful.
Branding

Beauty Entrepreneur Bobbi Brown Explains the 'Secret Sauce' to Building a Brand Loved By Everyone

In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'
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