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Marketing

Publicity

Use This 1 Marketing Tactic If You Want to Double Your Business Overnight

Do your marketing right, and your email will rise to the top of the online slush pile. That's exactly what you want.
Public Speaking

7 Factors to Consider with Free v. Paid Public Speaking

Speaking at events for "free" is more valuable than you think, and here's seven reasons why.
Influencers

3 Ways to Secure Impressive People for Your Event

Remember the disastrous Fyre Festival and its promised star power? Don't let the same happen to you.
Community building

What 500 Community Managers Can Teach About Building a Community

We've moved beyond seeing "community" as just a means to get fresh customers and leads in the door.
Affiliate Marketing

Why Affiliate Networks Are So Important to Online Affiliate Marketing

The affiliate-marketing sector may soon usurp email from its coveted position at the top of the heap.
SEO

The 5 Most Common SEO Myths

There many misconceptions about search engine optimization that you should learn.
Sleep

Nap-Happy Spain Finally Gets Its First Nap Cafe

But the topic of siestas in the European country is more complicated than you'd think.
Facebook Advertising

How to Know if Your Facebook Ad Is Successful

You wouldn't throw money into another area of your business without understanding how you'll produce a return, so don't fall into that trap with Facebook ads.
Personal Branding

Why Personal Branding Must Be Your First Focus

Consumers won't buy from your company until they trust you.
Search

How Changes to the Way We Search Will Impact Businesses

Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future.
digital advertising

3 Types of Effective Digital Ads You Haven't Yet Tried

Reddit? Outbrain? Taboola? Have you considered these yet?
Rebranding

So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
Trade Shows

6 Critical Trade Show Mistakes to Avoid

If you don't get the most out of your trade show it may be nothing more than a waste of your time and money.