Marketing

Marketing

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Kim T. Gordon
Marketing

5 Easy Ways to Optimize Your Website for Bing

If you've never bothered with Microsoft's search offerings before, now's the time to start.
Starting a Business

What Have You Done for Me Lately?

Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
Marketing

Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.
Gail Goodman
Appeal to Consumers' Five Senses
Marketing

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Susan Gunelius
Growth Strategies

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Susan Gunelius
Growth Strategies

Anchor Your Network with Strong Relationships

Use strategic associations to keep your business afloat during economic storms.
Ivan Misner
Starting a Business

Chegg: Rebelling Against the Textbook Racket

Jim Safka listened to his customers and they led him to business success.
Growth Strategies

Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business--your bottom line will thank you.
Starting a Business

Help! My Business Sucks!

Andrew Lock's video blog has the tools and the wit to 'edu-tain' you.
Learn to Leverage the Radio
Marketing

Learn to Leverage the Radio

5 things you need to know about this effective--and underused--medium.
Brad Sugars
Starting a Business

Be Efficient With Your Social Networking

Budget your time wisely--or risk being ruled by the internet.
Starr Hall
Marketing

Online Ad Deals Are Clicking

Use these lean marketing tactics to grow your business during lean times.
Carol Tice
Marketing

Find a 'Tweet' Deal on Advertising

Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.