Marketing

Marketing

Here Comes the (Stress-Free) Bride

My Wedding Concierge makes planning for the big day easy with a curated wedding search engine
Marketing

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
Marketing

How Entrepreneurs Can Conquer Fear of Selling

These tips can help get you back on the street and landing sales.
Run a Better Business

Four Mistakes That Can Kill Your Small Business

Here's a look at management flaws that could spell disaster if left uncorrected.
Take It From The Pros

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
Marketing

10 Must-Haves for Better Word-of-Mouth Marketing

These tactics can help enhance your credibility when attending networking events.
Marketing

How to Measure Your Return on Your Social Media Investment

Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.
Marketing

An Experiment in Social Media Marketing: Buying Twitter Followers

An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.
Starting a Business

Seven Ways to Make Your Customers Love You

With so much emphasis placed on finding customers today, business owners often lose sight of keeping the ones they have. Here are a few surefire ways to stem those losses.
Starting a Business

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.
Take It From The Pros

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
worth-knowing

Nurturing Natural: Online Retailer Abe's Market Blends Etsy and Whole Foods

This Web hub helps companies communicate their uniqueness and sell their goods.
Take It From The Pros

Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
Marketing

Why You Shouldn't Wall Off Your Web Content

Content gates hold you back from connecting with customers, says marketing strategist David Meerman Scott.
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