Marketing

Social Media

3 Tips for Maximizing YouTube's New Layout for Brand Channels

From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
Marketing

Why Google Plans to Shut Down Reader

Digg aims to fill the gap with its own reader, Facebook unveils a new timeline, Twitter gets into music discovery and more social-media news.
Marketing

How to Create a Successful Twitter Contest

Increase the number of targeted followers you have and help spread the word about your products and services for free by holding a Twitter contest.
Marketing Strategies

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Marketing

Networking Skills That Win You Referrals

Understanding people's behavioral styles can help you earn more business.
Starting a Business

How to Spread the Word Through Content Marketing

Five tips for getting your online content marketing message right.
Starting a Business

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.
Marketing

3 Social Media Startups to Watch From SXSW 2013

The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
Marketing

3 Steps to Streamlining and Improving Your Twitter Account

Consider these tips for getting the most out of your company's experience on the popular social network.
Marketing

Don't Waste Another Networking Opportunity: 6 Tips for Following Up

With SXSW in full swing, effective networking strategies -- including ideas for following up -- should be top of mind.
Marketing

Where to Spend Your Marketing Dollars

Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
Marketing

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.
Marketing

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Marketing

4 Tips for Using Facebook's Redesigned News Feed

The new design focuses on larger images and emphasizing content from friends and brands people like.
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