Marketing

Mobile App or Mobile Website?
Marketing

Mobile App or Mobile Website?

Before you invest in mobile marketing consider your audience and the startup costs.
John Arnold
Marketing

craigslist: 15 Years Later

Craig Newmark talks about how things have changed at the internet's oldest open marketplace--and how they haven't.
Marketing

Facebook vs. Google

Which can better target your audience: the world's most popular social site or the search giant?
Starr Hall
Marketing

The Geolocation Revolution

We look at the trend, the apps and what it means to your privacy.
Marketing

Seven Ways to Refresh Your Newsletter

It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
Gail Goodman
How to Judge Media Opportunities
Marketing

How to Judge Media Opportunities

With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Marketing

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency?
Susan Gunelius
Free--Yes, Free!--Marketing Resources
Marketing

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.
Marketing

Rebranding Lessons From Aol.2

Makeovers can boost a dying brand--the key is communications coupled with real changes.
Aaron Kwittken
Marketing

7 Ways to Make Pay-Per-Click Pay

Search engine marketing can be costly, get the most out of your efforts.
Diana Ransom
Are Location-based Ads a Coming Nightmare?
Marketing

Are Location-based Ads a Coming Nightmare?

Marketers will love the targeted ads, but consumers might tire of the over-personalization.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.