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Marketing

Marketing

Why You Can Raise Prices Now

Pricing your product at a premium can mean higher profits for you and better value for your customers.
Marketing

How Customer Data Can Help Build Better Marketing Campaigns

Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
Marketing

What You Can Learn About Branding From 'Project Runway'

Putting a unique spin on your business can help you stand out from the crowd.
Marketing

Why Everyone Should Talk About Politics While Networking

But if you want to keep your business going, keep your mouth shut.
Technology

Google Testing New Search Feature for Gmail Users

The search giant aims to make finding information from your emails even easier.
Marketing

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
Marketing

3 New Technologies to Make Shopping More Interactive

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
Marketing

What Facebook's Page Post Targeting Means to Your Business

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
Marketing

How to Optimize Your Site for Organic Search

From keyword research to creating engaging content, Danny Sullivan offers SEO tips.
Marketing

5 Steps to Creating Effective Customer Surveys

Audience research can help you create the kind of online content that your customers value and rank higher in search results.
Starting a Business

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
Marketing

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.