Marketing

Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Take It From The Pros

A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand

A unique cleaning franchise recently expanded to the U.S. from Vancouver, British Columbia, via Scotland.
Marketing

Craigslist Founder Launches a New Site to Connect Nonprofits

Craig Newmark's new site is designed to bring together a world's worth of helping hands.
Take It From The Pros

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Marketing

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
Marketing

New LinkedIn Services Offer Networking Options for Small Businesses

Consider trying out LinkedIn's new features for your business.
Take It From The Pros

How to Map Out an M&A Brand Strategy

Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
Starting a Business

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
Marketing

The Most Overlooked Market for Small Business

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
Marketing

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
Take It From The Pros

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
Starting a Business

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
Growth Strategies

Big Businesses Horn In On Small Business Week

To support their small-business customers, big businesses are offering freebies and discounts this week. Here's a small sampling of notable promotions.
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