Marketing

Starting a Business

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.
Marketing

3 Social Media Startups to Watch From SXSW 2013

The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
Marketing

3 Steps to Streamlining and Improving Your Twitter Account

Consider these tips for getting the most out of your company's experience on the popular social network.
Marketing

Don't Waste Another Networking Opportunity: 6 Tips for Following Up

With SXSW in full swing, effective networking strategies -- including ideas for following up -- should be top of mind.
Marketing

Where to Spend Your Marketing Dollars

Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
Marketing

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.
Marketing

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Marketing

4 Tips for Using Facebook's Redesigned News Feed

The new design focuses on larger images and emphasizing content from friends and brands people like.
Marketing

Networking Strategies for People Who Hate Networking

Three quick tips to make real connections in business -- and take the nervousness out of networking.
Technology

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
Marketing

The Marketer's Guide to Instagram

From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
Marketing

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.
Starting a Business

How to Design a Business Card That Gets Noticed

If you don't have the money to hire a professional designer, here are several tips to help you create your eye-catching business cards.
Marketing

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
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