Marketing

Marketing

11 Characteristics of Highly Influential Blogs

Copy the industry leaders and watch your follower base grow.
Marketing

The Power to Change Communities

A cause marketing campaign can increase your businesses sales and drive good publicity.
Kim T. Gordon
Not Your Father's Phone Book
Marketing

Not Your Father's Phone Book

Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
Starting a Business

10 Essential Tweets

Not all tweets are created equal. These are must-follows for anyone starting or running a business.
Marketing

A Community of One's Own

Why social CRM may make more sense than Facebook
Mikal E. Belicove
Growth Strategies

My Smartphone Sent Me

How savvy businesses are finding customers on Foursquare, Twitter and Meetup
Gwen Moran
Marketing

Get a Grasp on Google's Content Network

Navigate carefully and you can turn a minefield into a goldmine.
Perry Marshall
The New Advertising Age
Marketing

The New Advertising Age

Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without.
Jason Ankeny
Growth Strategies

Use Marketing to Stay Strong in a Weak Economy

Shrewd business owners see opportunity in a down market.
Marketing

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Ameen Khwaja
Focus on 'User Experience Optimization'
Marketing

Focus on 'User Experience Optimization'

Driving traffic to your homepage is important, but making the destination worthwhile is vital.
Marketing

Soup Up Your Social Sales Channels

If you make time for it and know your stuff, you can chat your way to more Web traffic.
Pattie Simone
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.