Marketing

Take It From The Pros

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Jennifer Wang
Marketing

A Starbucks Marketer's Essential Tweets

Adam Brotman, Starbucks vice president of digital ventures.
Kara Ohngren Prior
Merging Shopping with Social Sharing
Marketing

Merging Shopping with Social Sharing

Swipely aims to turn people's purchases into an online conversation by merging shopping with sharing.
Kara Ohngren Prior
New Lead-Generation Tactics Harnesses Multiple Channels
Marketing

New Lead-Generation Tactics Harnesses Multiple Channels

Lead gen isn't just about message volume, it's about reaching the right audience at the right time.
Brian Quinton
10 Social Media Trends for 2011
Marketing

10 Social Media Trends for 2011

How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns.
Starr Hall
Social Media Tactics to Boost Holiday Sales
Starting a Business

Social Media Tactics to Boost Holiday Sales

A look at how three online businesses are using the social web to drive revenues.
Jason Fell
Take It From The Pros

Seven Ways to Incorporate Crowdsourcing Into Your Business

Here are a few ways small-business owners can grow their business with the help of smart crowdsourcing.
Take It From The Pros

Common Sense Tips to Keep You From Burning Your Own Brand

Use social media to interact, engage and have fun, but be smart about it.
Marketing

What Google's Search Change Means for Your Website

A new search algorithm to downgrade sites with bad reviews should prompt small businesses to re-examine their SEO strategies.
Marketing

Social Climbers: How Franchises Are Using Social Networking

Franchises are embracing the possibilities of social media platforms like Facebook to extend their brands.
Jason Ankeny
Marketing

Twitter Crushes Facebook for Marketing

Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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