Marketing

Marketing

Create Your Own Online Network

It can grow right along with your company--and help your company grow.
Marketing

Aiming at a Moving Web Target

Tools, apps and advice to help you stay connected on the go.
Marketing

Spend Local--Online

Reach a younger, hipper market for a fraction of the cost of traditional advertising.
Gwen Moran
Marketing

Can Chrome Help Your Startup Shine?

Google's new operating system has serious small-business potential.
Scott Steinberg
5 Myths That Kill Marketing Copy
Marketing

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Susan Gunelius
Marketing

Track Your Tweets

Twitter is the easiest form of social media to measure, so make sure you're getting the most from it.
Marketing

5 Franchise Marketing Essentials

Look for these qualities before you make an investment.
Jeff Elgin
Marketing

Take Out the Garbage

Ditch the canned sales tactics and say what you really mean.
Marketing

Should You Outsource Your Online Presence?

You can save time and money by leaving social media marketing to the pros.
Marketing

Integrate Your Online Advertising

Why pay for clicks when you can actively network with your customers?
Marketing

Ramp up Your Redesign

Make your website's overhaul an event that attracts traffic--and customers.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.