Marketing

Using Social Media to Find the Right Customers
Starting a Business

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Diana Ransom
The Dailies at SXSW, Part Two
Marketing

The Dailies at SXSW, Part Two

Talk about a tough slog. SXSW is replete with free rides via Chevy, free food from FedEx and can't miss side parties.
Prentice Howe
At South By Southwest, Here's Your To-Do List
Take It From The Pros

At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Jennifer Wang
Starting Your Own Group Buying Site Without Joining Groupon
Marketing

Starting Your Own Group Buying Site Without Joining Groupon

Group buying is growing by leaps and bounds. Get in on the action with a site of your own.
Mikal E. Belicove
Six Tips for Building Buzz on a Budget
Marketing

Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.
Gwen Moran
In Funding a Business, Your Home is Personal
Run a Better Business

In Funding a Business, Your Home is Personal

With still tight credit conditions, taking out a home equity loan can be tempting. But it's a mistake.
Carol Tice
Eight Tips for Surviving A Sales Slump
Marketing

Eight Tips for Surviving A Sales Slump

The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
Carol Tice
When a Groupon Promotion Went Wrong
Marketing

When a Groupon Promotion Went Wrong

Groupon can deliver a single business hundreds or even thousands of new customers. Are you ready?
How Ethnic Brands Grow Beyond Their Niche
Take It From The Pros

How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.
A Group Buying Site for Rich People
Growth Strategies

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Mikal E. Belicove
How to Get Your Product into a Hollywood Movie
Marketing

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.
Jason Fell
Three Steps to Start a Mobile Coupon Strategy
Marketing

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
John Arnold
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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