Marketing

Marketing

What You Don't Know About SEO

It's essential to understand SEO before you spend thousands hiring consultants you may not even need.
Marketing

When Customer Focus Becomes Predatory

If your goal is sales--and not customer satisfaction--you've become a vulture.
Marketing

Get the Real Story on Networking Groups

Overcome the self-imposed roadblocks holding you back from networking success.
Ivan Misner
Marketing

7 Ways to Save on Search Advertising

Tips to keep your wallet fat and strengthen your online ad campaigns
Richard Stokes
Growth Strategies

Boosting Business With a Facebook Fan Page

The potential to spark a word-of-mouth wildfire is tremendous--while the startup costs are next to nothing.
Mikal E. Belicove
Marketing

Integrate Social Media Into Your Website

Useful tips to ease the burden of keeping your marketing messages aligned
Mikal E. Belicove
Growth Strategies

10 Ways a Facebook Fan Page Helps Your Business

Even if members have no intention of buying anything, the community you build can benefit your business.
Mikal E. Belicove
Marketing

10 Web Marketing Trends for 2010

Where to invest, what to test and which deserve a rest
John Arnold
Growth Strategies

Change Your Definition of Marketing

A static concept means a stagnant business, and there's never been a better time for reinvention.
Dan S. Kennedy
Marketing

Focus Your Social Media Strategy

4 tips to help you avoid online overload
Marketing

4 E-Mail Marketing Lessons From 2009

It was a wild year; carry these tips forward and leave the rest behind you.
Gail Goodman
Marketing

Become a Gift-Giving Guru

Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
Growth Strategies

Deliver on Price, Quality and Speed

Successful businesses deliver on all 3 fronts to win and keep customers.
Marketing

Capitalize on Meaningful--and Affordable--Gifts

It's the thought that counts, so you might as well save a few bucks.
Karin Price Mueller
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.