Marketing

Growth Strategies

Position Yourself for Real Growth

6 tips to help you get beyond cutting costs, and start building your business.
Marketing

Seven Holiday Marketing Mistakes to Avoid

Boost year-end sales by steering clear of these slip-ups.
Starr Hall
Starting a Business

Be Your Own Publicist

A good PR campaign can be a cost-effective way to drum up interest in your inventions.
Marketing

Bring Back Big Branding

Defining and communicating your personal brand will also help you bolster your sales.
Marketing

Learn From Tiger's PR Troubles

For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.
Aaron Kwittken
Marketing

Grab the Holiday Spotlight

These simple tricks of the trade can help you make the most of your seasonal PR efforts.
Marketing

Build a Brand Unusual

Answer your 'why,' and point your business in the right direction.
Marketing

5 Easy Ways to Improve Your Site's Search Engine Ranking

Instead of trying to create traffic, learn to stand in front of it.
Pattie Simone
Marketing

Launch Your Site on Schedule

If you want a website that's both on time and on point, you'll have to plan accordingly.
Marketing

Online Advertising's $65 Billion Problem

Do-it-yourself web marketing options are cutting into the ad industry's bottom line.
Growth Strategies

Are You Facing a Commodity Trap?

Don't be too quick to blame the economy--you might be the victim of your own complacence.
Marketing

Put the 'Pay' in Pay-Per-Click

Are your customers all click and no conversion? Check your campaign for these 6 roadblocks.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.