Marketing

Starting a Business

Avoid Green Backlash

These 5 tips will help you succeed in an increasingly skeptical market.
Starting a Business

The Life of the Party

These brothers turned gaming into a mobile franchise empire.
Starting a Business

Get Your Game On

These entrepreneurs are using kids' games to attract grownup dollars.
Marketing

Your Message: From a Whisper to a Scream

Check out these low-cost marketing ideas for your new business.
Gwen Moran
Marketing

Mixing Business With Passion

As a social entrepreneur, you can indulge your passion for social issues and make a profit at the same time. We show you how.
Marketing

Social Media For SMBs

Using social networking to promote your product or service can bring new opportunities, but understanding key concepts and guidelines can boost your ROI.
Marketing

10 Lessons Learned From Using E-Mail Lists

How to run your lists and choose what to write about.
Marketing

Free Marketing Via Social Networks

Make the most of your time online.
Marketing

Turn Web Traffic Into Foot Traffic

A solid web presence is essential--even for the smallest brick-and-mortar businesses.
Marketing

Become an Industry Expert

Offering your wisdom to the media is a great way to further your brand.
Marketing

Target Moms' Buying Power

Learn the top 5 ways to maximize sales from this enormous market.
Kim T. Gordon
Marketing

Be Selective With Your Social Networks

Make sure they're right for your business--and you have time to maintain them.
Marketing

The Evolution of eBay

Despite some unpopular changes, entrepreneurs still see it as the king of online sales channels.
Marketing

6 Tips for Preventing Click Fraud

Don't let scam artists torpedo your online ad budget.
Jon Rognerud
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.