Marketing

Marketing

New To Networking? No Problem

Build your networking skills--one step at a time.
Ivan Misner
Marketing

Treat Customers to a Holiday Party

Give your seasonal marketing a personal touch by hosting a special event.
Gail Goodman
Marketing

Use Coupons to Lure Last-Minute Buyers

Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
Kim T. Gordon
Marketing

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these mistakes.
Susan Gunelius
Marketing

Take Your Message to the Monitors

Video marketing can engage your online customers on a whole new level.
Marketing

Gear Up for the Holidays--and Beyond

Why your "crunch-time" skills should become business as usual
Starting a Business

Leverage Your Inner Lemon

Use 'Brand Judo' to flip negative perceptions into memorable campaigns.
Marketing

Dress Up Your Online Store for the Holidays

These tips will give your customers--and your business--plenty of reasons to celebrate the season.
Growth Strategies

Stop Trying to Close and Enjoy the Ride

Instead of giving clients the hard sell, just be helpful.
Marketing

7 Indispensable--and Free--Keyword Tools

Take your social media strategy to the next level by using it to improve your products and services.
Growth Strategies

How Twitter is Revolutionizing Business

The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation.
Jason Ankeny
Marketing

Conventioneers. Remember Them?

Planning a convention or meeting in these post-AIG times.
Marketing

Really Simple Success

Content syndication via RSS is an easy and inexpensive way to drive more traffic to your site.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.