Marketing

Growth Strategies

Stand Out in a Crowded Marketplace

You can do it with these 5 savvy internet marketing strategies.
Growth Strategies

The Intersection of Awareness and New Media

Social media and sustainability converge to create consumers who are more knowledgeable than ever.
Marketing

Market With Meaning

Don't offer your customers products--offer them solutions, connections and satisfaction.
Rosalind Resnick
The Top 5 Things You Should Know About Social Media
Marketing

The Top 5 Things You Should Know About Social Media

Discover the right and wrong ways to leverage the power of social networking to promote your business.
Ameen Khwaja
Make More Happen

Are You Losing Control of Your Brand Online?

Here are five ways to keep your internet presence in check.
Starr Hall
FTC Aims to Uproot Deception
Marketing

FTC Aims to Uproot Deception

The new social media policy makes transparency paramount.
Aaron Kwittken
Marketing

Online Advertising Made Simple

Follow these essential tips for an online campaign that increases sales.
Kim T. Gordon
Marketing

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.
Gail Goodman
Starting a Business

Involver: A New Frontier in Marketing

Rahim Fazal forged a niche helping advertisers engage customers using new media formats.
Make More Happen

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Marketing

10 Ways to Waste Your Time in a Networking Group

Referral business from networking groups can pay off handsomely, so make the most of every meeting.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.