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Marketing

Starting a Business

How to Make Sure Siri Can Find Your Site in Local Searches

Search Engine Land editor Danny Sullivan explains which sites small-business owners should be listed on in order to be found by Apple's popular assistant, Siri.
Marketing

Fresh Founders on Packaging a Product for Success

In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
Marketing

Why Forums May Be the Most Powerful Social Media Channel for Brands

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Finance

5 Critical Questions Facebook Must Answer in Its IPO Roadshow

If founder Mark Zuckerberg wants to win over investors, he'll need to have clear explanations for these looming issues.
Marketing

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Marketing

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Marketing

7 Tips for Networking

Many of us dread walking into a room and introducing ourselves to a bunch of strangers. Here's some advice for building professional relationships.
Marketing

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
Marketing

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Marketing

Social Media Tips for Professionals

Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
Starting a Business

When the Product Is the Marketing, and Vice Versa

Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.
Marketing

5 Tools to Take Your SEO to the Next Level

These services can take some of the pain out of search optimization while improving your website rankings.
Marketing

The Biggest SEO Mistake: Spamming

Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.
Marketing

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Marketing

Can You Sell Your Customers in Zero Seconds?

Two experts say getting right to the point can help boost sales.