Marketing

Take It From The Pros

How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.
Growth Strategies

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Marketing

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.
Marketing

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
Marketing

10 Ways to Strengthen Referral Relationships

Building good will and credibility among referral sources can benefit your business, as well as theirs.
Marketing

Location-Based Mobile Apps Take Hold

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
Marketing

How to Clean Up Your Online Reputation

Skweal takes complaints out of the public forum, giving businesses a chance to make good
Marketing

Chris Brogan on the Art of Brevity

In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
Marketing

Business Owners Weigh In on Facebook Messaging

Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.
Starting a Business

Innovator: Shopkick's Cyriac Roeding Reinvents Retail

Meet Cyriac Roeding, the man reinventing shopping for the mobile era.
Marketing

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
Starting a Business

Two Weeks to Startup: Day 10. Hang Out Your Shingle and Sell

In the last installment of our 10-part series, putting your passion to the test.
Starting a Business

Two Weeks to Startup: Day 9. Execute Your Marketing Plan

You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
Take It From The Pros

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
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