Marketing

FTC Aims to Uproot Deception
Marketing

FTC Aims to Uproot Deception

The new social media policy makes transparency paramount.
Aaron Kwittken
Marketing

Online Advertising Made Simple

Follow these essential tips for an online campaign that increases sales.
Kim T. Gordon
Marketing

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.
Gail Goodman
Starting a Business

Involver: A New Frontier in Marketing

Rahim Fazal forged a niche helping advertisers engage customers using new media formats.
Marketing

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Marketing

10 Ways to Waste Your Time in a Networking Group

Referral business from networking groups can pay off handsomely, so make the most of every meeting.
Ivan Misner
2 Businesses, 1 Marketing Plan
Marketing

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
Marketing

Marketing to a Captive Audience

Capture the attention of airport travelers with strategically placed ads.
Carol Tice
Marketing

Want the Sale? Offer a 'Test Drive'

Give customers a chance to fall in love by offering samples or demonstrations.
Marketing

Why You Shouldn't Rely On URL Shorteners

These handy tools can change or disappear with little or no notice.
Starting a Business

Create Measurable Impact

Web metrics numbers are only as good as what you do with them.
Growth Strategies

Increase Your Startup's Online Visibility

5 ways to develop engaging brand language and ensure success on the internet
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.