Marketing

Bing vs. Google: The Battle for Your Advertising Dollars
Marketing

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.
Richard Stokes
The Red Pen Rule for Marketing Copy
Marketing

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.
Big Marketing Stunts, Small-Business Style
Marketing

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Launch an E-mail Marketing Campaign in 7 Steps
Marketing

Launch an E-mail Marketing Campaign in 7 Steps

E-newsletters remain an effective tool for deepening relationships.
Starr Hall
How to Send the Right Message
Take It From The Pros

How to Send the Right Message

Make over your brand using these smart tips.
Kim T. Gordon
3 Ways to Get More Business at Networking Events
Marketing

3 Ways to Get More Business at Networking Events

When it comes to building contacts, quality trumps quantity.
Ivan Misner
Do You Know What Clicks With Your Customers?
Marketing

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
Gail Goodman
Seven Ways to Avoid Brand-Damaging Quotes
Marketing

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
Aaron Kwittken
How to Handle a PR Crisis
Take It From The Pros

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
Jennifer Wang
A New Way to Sell Online
Growth Strategies

A New Way to Sell Online

Google Places gives you a virtual storefront where you can track traffic.
Jason Ankeny
Green Fallout
Take It From The Pros

Green Fallout

The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
Five Qualities of Successful Online Videos
Marketing

Five Qualities of Successful Online Videos

Tips, tools and traps to avoid
John Arnold
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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