Marketing

Designing From Scratch
Starting a Business

Designing From Scratch

With little background, a husband-and-wife duo brought their graphic design business to the forefront of the industry.
Growth Strategies

Marketing Locally? Think Globally

Thinking outside the borders can expand your customer base.
Marketing

Give Your Website a Personal Touch

Use these 3 tips to connect with your online customers.
Starting a Business

3 Steps to the Right Marketing Mix

How to create a marketing mix that will get your business off to a flying start.
Kim T. Gordon
Starting a Business

More Buck Than Bang

Don't waste your startup funds on marketing tactics that cost more than they're worth.
Marketing

Drive Sales With Tutorials

Position yourself as an authority and gain market share with instructional content.
Marketing

Avoid Social Media Weapons of Mass Destruction

Protect your reputation from acts of 'social media terrorism.'
Aaron Kwittken
Marketing

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Kim T. Gordon
Marketing

5 Easy Ways to Optimize Your Website for Bing

If you've never bothered with Microsoft's search offerings before, now's the time to start.
Starting a Business

What Have You Done for Me Lately?

Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
Marketing

Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.
Gail Goodman
Appeal to Consumers' Five Senses
Marketing

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Susan Gunelius
Growth Strategies

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Susan Gunelius
Growth Strategies

Anchor Your Network with Strong Relationships

Use strategic associations to keep your business afloat during economic storms.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.