Marketing

Marketing

The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)

Remember Dove's recent "Beauty of Diversity" ad? The message for those who would market self-esteem: Be very, very careful.
Branding

Beauty Entrepreneur Bobbi Brown Explains the 'Secret Sauce' to Building a Brand Loved By Everyone

In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'

Why Your Cannabis Business Is Failing, and How You Can Fix It

Ivy-league marketing expert Dasheeda Dawson shares nugs of wisdom in a fireside chat.
Selling Online

How to Get Your First 100 Sales on Amazon

Learn the best and most cost effective way to start selling on Amazon
Advertising

Implementing 2 Advanced Google AdWords Strategies

Find out how Dynamic Search Ads and Call-Only Campaigns can give you that competitive edge you need on Google AdWords.
Ready for Anything

10 Unexpected Lead Sources for B2B Marketers

Adding a live chat feature to your website increases sales tremendously.
Branding

How to Build a Better Brand With Human-Centered Design

Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.
Branding

4 Ways to Reach a New Target Audience Without Abandoning Your Old One

Four strategies to reach a new demographic without changing what current customers already love about your company.
Branding

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
Press Coverage

5 Reasons Your Startup Isn't Getting the PR You Need

Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
Growth Strategies

4 Shady Growth Tactics Entrepreneurs Should Never Use

You have to be in it for the long run, even when you're afraid you'll go broke in the short run.
Video Marketing

5 Low-Cost Ways to Get Started With Video Marketing

For the entrepreneurs with a big vision and a small budget.
Canada

Regardless of What You May Think, Canada Has Always Been a Tech Hub

Oh, Canada! It's home to the 'Silicon Valley of the North,' and the reason for that has nothing to do with President Trump's immigration policies.
Netflix

What Netflix Habits Reveal About Your Target Audience

Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?
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