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Marketing

Marketing

Competition: A Choice Activity for Young Entrepreneurs

In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
Technology

A Guide to Ambient Social Networking for Business Owners

A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
Marketing

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
Marketing

What Magazines Can Teach You About Using Pinterest

Three top magazines share their strategies for making the most of the popular social media site.
Marketing

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.
Growth Strategies

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as...
Marketing

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
Marketing

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
Marketing

What You Need to Know Before Advertising on Facebook

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
Marketing

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Marketing

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
Marketing

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
Marketing

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
Marketing

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Marketing

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.