Marketing

Marketing

E-mail Marketing Still Works

Social media has its place, but e-mail remains the king of online relationship marketing.
Gail Goodman
Marketing

Sharpen Your Social Media Intelligence

Proactively monitor how your company is represented in blogs, Facebook or Twitter.
Starting a Business

840 Million Reasons to Celebrate

Fresh off his mammoth deal with Amazon, Zappos.com CEO Tony Hsieh shares the secrets of his online empire.
Marketing

Ditch Your Desperation Marketing

When it comes to the perfect pitch, sometimes less is more.
Marketing

5 Misplaced Social Networking Fears

Networking is changing, so stay ahead of the curve with these tips.
Starr Hall
Marketing

Marketing That Pops

Magnetic 3D is cornering the market on high definition, 3-D advertising
Marketing

Start Blogging Now

Blogs are a marketing tool you can't afford to ignore. Here are tips on how to create one successfully.
Starting a Business

Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson--and a few reasons not to.
Marketing

Create Your Own Online Network

It can grow right along with your company--and help your company grow.
Marketing

Aiming at a Moving Web Target

Tools, apps and advice to help you stay connected on the go.
Marketing

Spend Local--Online

Reach a younger, hipper market for a fraction of the cost of traditional advertising.
Gwen Moran
Marketing

Can Chrome Help Your Startup Shine?

Google's new operating system has serious small-business potential.
Scott Steinberg
5 Myths That Kill Marketing Copy
Marketing

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Susan Gunelius
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.