Marketing

Nothing Beats a Handshake
Marketing

Nothing Beats a Handshake

Networking is a must for business owners. But even with social media, the human touch is still important.
Claim Your 'Place'
Marketing

Claim Your 'Place'

How to use Facebook Places to boost business.
Mikal E. Belicove
Is Your Website a Turnoff?
Marketing

Is Your Website a Turnoff?

Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here's how to measure them.
Mikal E. Belicove
Attacking Curiosity
Technology

Attacking Curiosity

Poisoning search terms with infected links is a new favorite hacker trick. Make sure your business doesn't fall prey.
Ericka Chickowski
Secrets of Crafting a Top-Notch Online Video
Marketing

Secrets of Crafting a Top-Notch Online Video

Heed these tips and you'll boost SEO and connect with more customers.
Starr Hall
The Downside of Price Reductions
Finance

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.
Beware the Bitter Twitter
Marketing

Beware the Bitter Twitter

Here are some dos and don'ts in using social networks for communicating.
Ericka Chickowski
Using Sizzle Reels to Brand and Market Your Business
Take It From The Pros

Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Five Lessons from the Old Spice Man
Take It From The Pros

Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
FourSquare for Small Business: A Primer
Marketing

FourSquare for Small Business: A Primer

Does your business need a mayor? Probably not, but knowing the tricks of this hot social media tool can definitely pay off.
Jonathan Blum
Loyalty Marketing in Action
Marketing

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program
7 Golden Rules for Nonprofit Fundraising Success
Finance

7 Golden Rules for Nonprofit Fundraising Success

Guerrilla marketing tactics that can take the guesswork out of raising money
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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