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Marketing

Marketing

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Finance

SBA Fine-Tunes Rules for Disadvantaged Firms

New rules governing the SBA's 8(a) program went into effect this week. See if your business can benefit from the changes.
Marketing

The Dailies at SXSW, Part Three

Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.
Marketing

The Dailies at SXSW, Part Two

Talk about a tough slog. SXSW is replete with free rides via Chevy, free food from FedEx and can't miss side parties.
Starting a Business

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Take It From The Pros

At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Marketing

Starting Your Own Group Buying Site Without Joining Groupon

Group buying is growing by leaps and bounds. Get in on the action with a site of your own.
Marketing

Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.
Run a Better Business

In Funding a Business, Your Home is Personal

With still tight credit conditions, taking out a home equity loan can be tempting. But it's a mistake.
Marketing

Eight Tips for Surviving A Sales Slump

The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
Marketing

When a Groupon Promotion Went Wrong

Groupon can deliver a single business hundreds or even thousands of new customers. Are you ready?
Take It From The Pros

How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.
Growth Strategies

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.