Marketing

From Nay to Yay
Growth Strategies

From Nay to Yay

What to do about bad reviews on customer feedback sites
Put Your Customers to Work for You
Growth Strategies

Put Your Customers to Work for You

Client referral incentives can be a valuable and inexpensive way to build a business.
He's Got the World on a String
worth-knowing

He's Got the World on a String

A former Wall Street analyst spins his yo-yo passion into a million-dollar-plus business.
Jennifer Wang
Top of the Heap
Growth Strategies

Top of the Heap

Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.
Tracy Stapp Herold
The Best Blog Spot
Run a Better Business

The Best Blog Spot

Creating a business blog may be a simple part of your online strategy, but how and where to host it?
Mikal E. Belicove
worth-knowing

Foursquare, Watch Your Back

Gowalla is erasing the line separating the real world from its virtual counterpart.
Jason Ankeny
Marketing

Customize Your App

Where to go to create a mobile strategy that will set you apart
Ericka Chickowski
Coupons Get a Move On
worth-knowing

Coupons Get a Move On

Yowza!! matches merchants with customers on the go.
Jason Ankeny
The Future Has Been Delivered to Your Mailbox
worth-knowing

The Future Has Been Delivered to Your Mailbox

Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Jason Meyers
Best Business Bars
Growth Strategies

Best Business Bars

Entrepreneur's guide to the best bars for doing business across the country--and the one bar that beats them all (would you believe it's in an airport?)
A Bigger Biz Doesn't Have to Break the Bank
Finance

A Bigger Biz Doesn't Have to Break the Bank

9 unconventional--and inexpensive--ways to grow your company
Karin Price Mueller
Five Ways to Outshine the Competition
Marketing

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Kim T. Gordon
8 Steps to a Successful Sales Call
Marketing

8 Steps to a Successful Sales Call

From preparation to closing, remember to make these key moves.
Tips and Tools for Location-Based Marketing
Marketing

Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
John Arnold
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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