Marketing

Desperation Isn't Referable
Marketing

Desperation Isn't Referable

Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
Ivan Misner
Marketing

Unlock the Secrets of Successful Websites

Creating a great website and promoting your business via search engine optimization and social media websites can be done in 8 steps.
Jon Rognerud
Starting a Business

A Marketing Home Run

In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.
Marketing

No Better Time for E-Mail Marketing

What do the best franchise owners know about online marketing that you need to know, too?
Gail Goodman
Marketing

Make Your Business the Next Economic Epidemic

Viral videos represent one way for small businesses to level the advertising playing field.
Marketing

Success Must be Measured

4 key metrics can help you determine if your brand-building is working.
John Jantsch
Marketing

Make Your New Site Social

It's never too early to integrate social networking into your website. In fact, the sooner, the better.
Starting a Business

Secure Cash Before Securing a Diploma

Your business can be up and running before you don a cap and gown if you cash in on your network.
Joel Holland
Growth Strategies

Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.
Gwen Moran
Marketing

Avoid the Pitfalls of Social Networking

An online presence is a great way to connect with people, but remember: Everything you write or say online can be found . . . and held against you.
Marketing

Action Backed by Confidence Sells

When learning and action are working in unison, they create the opportunity for sales success.
Marketing

How to Deal With a PR Disaster

Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
Marketing

Putting Ideas into Action

When learning and action are working in unison, they create the opportunity for sales success.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.