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Marketing

Marketing

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Social Media

Seven Business Goals of Social Media - and How to Get Started

Jason Falls, CEO of Social Media Explorer, explains how business owners can take a strategic approach to social media marketing.
Growth Strategies

Chris Brogan on Using Video to Market Your Business

The popular blogger shares tips on how to get started on YouTube and other video platforms for business.
Marketing

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
Marketing

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
Growth Strategies

How to Redefine Your Business in a New Market

Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
Marketing

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Marketing

Eight Creative Marketing Ideas to Make Your Business Stand Out

If your marketing could use a new twist, consider these new ideas to reach today's customers.
Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Marketing

How the White House Became a Social-Media Powerhouse

Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
Marketing

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
Marketing

When It Comes to Networking, Don't Try to Wing It

Looking to get more out of networking? Here are four tips to help you make your efforts more productive.
Technology

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Marketing

Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.