Marketing

Selling Products Through Direct Response Marketing
Marketing

Selling Products Through Direct Response Marketing

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
Ameen Khwaja
Starting a Business

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
Brad Sugars
Marketing

Get To Know Twitter

Microblogging is fast becoming the way to connect and keep up.
Marketing

10 Blogs to Write Today

If blogging is part of your marketing plan, get started on these ideas.
Marketing

Shopping Comparison Engines Will Boost Sales

Get your products to the top of search-engine listings with the help of these portal sites.
Marketing

Start With the Top Dog: A Sales Primer

Learn how to approach the bigwigs, forge lasting partnerships with them and make sales even in a tough economy from the authors of Five Minutes With VITO (Making the most of your selling time with the Very Important Top Officer).
Marketing

Cultivate Stronger Customer Bonds

4 ways to market effectively in a downturn and maximize customer feedback.
Gail Goodman
Starting a Business

2009: The Year of One-to-One Marketing

Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Kim T. Gordon
Marketing

10 Advertising Words to Avoid in 2009

Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
Susan Gunelius
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.