Marketing

Project Grow

How to Network and Create Your Own Luck

Bertrand Sosa, who emigrated from Mexico as a child and later started NetSpend, says networking is a key to taking your startup as far as your wildest dreams.
Marketing

Franchises Get Into Halloween Spirit

Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.
Ready for Anything

3 Low-Cost Sales Lead Tools for Startups

You don't have to spend big money to get the same valuable contacts as the big guys. Here are some options to consider.
Growth Strategies

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Starting a Business

Why You Want 'Backlinks' to Your Website

Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.
Marketing

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.
Marketing

5 Tips for Talking About Politics on Social Media

With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.
Marketing

Luckyrice Taps Into a Ready Market

An Asian-focused food festival marketing company waited for the right moment to open.
Marketing

Yelp to Business Owners: Don't Try to Game Our System

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.
Marketing

3 Steps to Protecting Your Website's Search Rankings

Once you've landed your desired search ranking you'll need to maintain it. Here's how.
Growth Strategies

Packing for a Business Trip? Some Must-Remember Items

What business travelers should be packing when heading out of town.
Ask Entrepreneur

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Marketing

Got a Bad Yelp Review? Here's What to Do

Consider these three steps for turning a negative review into a positive outcome.
Marketing

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
Publishing

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
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