Marketing

Finance

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.
Marketing

Beware the Bitter Twitter

Here are some dos and don'ts in using social networks for communicating.
Take It From The Pros

Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Take It From The Pros

Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
Marketing

FourSquare for Small Business: A Primer

Does your business need a mayor? Probably not, but knowing the tricks of this hot social media tool can definitely pay off.
Marketing

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program
Finance

7 Golden Rules for Nonprofit Fundraising Success

Guerrilla marketing tactics that can take the guesswork out of raising money
Marketing

How to Calculate Your ROI With Social Media

Free tools to help you measure traffic, sales and SEO ranking
Marketing

An Interview with Step Up Women's Network

Danielle Carrig of Step Up Women's Network tells us how her organization helps businesswomen connect with their communities and each other.
Marketing

Startup Story: Out of the Box Marketing

Kristin Kendall talks about how she started her marketing business with just $5,000 and an eye towards growth.
Marketing

The Stripped Down Strategy Behind Naked Pizza

Combining social media buzz and a healthy focus, this alternative pizza company is poised to explode with 300 franchise stores.
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