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Marketing

Marketing

Baristas, the Hooters of Coffee, Tries Reality TV

The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.
Marketing

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Marketing

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Marketing

How One Entrepreneur Used the Law of Publicity to Get Investors

Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Marketing

Three Social-Media-Fueled Contests for Small Businesses

Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
Marketing

Is Facebook Advertising for You?

Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
Marketing

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
Marketing

Forget Networking. How to Be a Connector

It's critical to hone your "connector" skills -- that is, your ability to make new friends and acquaintances. Here's how.
Marketing

When Networking, Vive la Difference?

Both men and women can benefit from better understanding gender-specific communication styles. Consider these tips to start you on your way to success in networking with the opposite sex for your busi...
Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Marketing

Does Your Business Know When to Stop Selling?

This week's upcoming 'Shark Tank' episode spotlights the importance of learning one often-overlooked overlooked skill: When to stop selling and close the deal.
Franchises

McDonald's Social-Media Lesson: Critics Tweet Back

The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
Marketing

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Marketing

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
Entrepreneurs

Which Way Is Best: Relationships First or Business First?

Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.