Marketing

Marketing

Proven Tactics for Tough Times

The newest insights into online marketing that deliver customers
Kim T. Gordon
Marketing

Take Advantage of Twitter

How to leverage the latest social media craze to benefit your business
Marketing

Become a Networking Mentor

If you want to improve your networking skills, teach someone else what you know.
Ivan Misner
An Interview With Zynga.com
Marketing

An Interview With Zynga.com

Mark Pincus, founder of Zynga, the largest social gaming company and publisher of the popular Texas Hold'Em poker game on social networks, shares his advice to entrepreneurs.
Ameen Khwaja
Marketing

Learn to Measure Your Web Presence

It's one thing to generate online buzz. It's another to know how to use it.
Marketing

Find Hidden Opportunities in the Senior Market

Learn how to research the market, i.d. trends, and get a resource guide to help you stay cutting-edge or start up your business today.
Starting a Business

Chief Adrenaline Officers

For these action sports entrepreneurs, the term 'daily grind' has a whole new meaning.
Marketing

7 Non-Verbal Cues and What They (Probably) Mean

Body language experts translate common gestures into business vernacular.
Jennifer Wang
Marketing

You're Invited to Network

A VIP glimpse at three gated networks and how joining can offer lucrative networking opportunities.
Marketing

Expand Your Customer Base With Coupons

Frugality is top of the mind for today's consumers.
Jennifer Wang
Marketing

5 Ways to Jump-Start Your Market Research

When launching a new company, researching the market is a must. Here's how to get started.
Marketing

Close the Deal With Urgency

Urgency is what gets top sellers up in the morning and keeps them fired up all day.
Marketing

Referral Offers Your Customers Can't Refuse

A great product or service and inviting customer experience is essential to building a steady stream of referrals to your business.
John Jantsch
Marketing

Close the Deal With Urgency

Urgency is what gets top sellers up in the morning and keeps them fired up all day.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.