Marketing

Facebook Accused of Letting Advertisers Discriminate by Race
Facebook Advertising

Facebook Accused of Letting Advertisers Discriminate by Race

The social media giant says its policies prohibit discriminatory advertisements.
Wanted: Creative Solutions to Shape a Workable Future
The Future of Work

Wanted: Creative Solutions to Shape a Workable Future

Changes in the world economy drag us all into new roles and unfamiliar arrangements. Some go kicking and screaming, while others see the answer to their prayers.
Marina Gorbis
Top Signs Your Brand Strategy Is Losing Focus
Take It From The Pros

Top Signs Your Brand Strategy Is Losing Focus

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
3 Easy Ways to Increase Your Brand's Engagement on Instagram
Instagram

3 Easy Ways to Increase Your Brand's Engagement on Instagram

Don't just show your product pictured against a white background. Get into the wild!
Nathan Chan
4 Reasons Why Amazon's Product-Search Dominance Matters
Amazon

4 Reasons Why Amazon's Product-Search Dominance Matters

Customers research your products before they buy but smart strategy can reclaim sales lost to 'showrooming' and 'webrooming' alike.
Jay Lagarde
Why Influencer Marketing Is Great for Your SEO
Influencer Marketing

Why Influencer Marketing Is Great for Your SEO

These four tips will help you build a "win-win" relationship with your influencers.
Aaron Agius
Here Is How to Impress the Press
Publicity

Here Is How to Impress the Press

Getting your company into publications isn't as hard as you think.
3 Ways to Make Sure Your Online Ads Aren't a Turnoff
Online Advertising

3 Ways to Make Sure Your Online Ads Aren't a Turnoff

For starters, ponder your ad's placement, using that old real estate rule: location, location, location.
Andrew Chapin
3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time
Lead Generation

3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time

Leave the past behind and get ready to take your lead generation to the next level.
Sam Oh
Easy Ways to Start Developing Your Personal Brand on Social Media
Take It From The Pros

Easy Ways to Start Developing Your Personal Brand on Social Media

Use these simple tips to start growing your brand on Facebook, Instagram, Instagram Stories and Snapchat.
Twitter: The Company No One Wants to Buy
Twitter

Twitter: The Company No One Wants to Buy

Despite a number of high-profile companies looking at Twitter, the social media site simply doesn't make enough money.
Nathan Sinnott
'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make
Inspiring Your Team

'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
Jason Parks
Are You Playing Offense or Defense in Your Business?
Inspiring Your Team

Are You Playing Offense or Defense in Your Business?

It's important to strike a balance between the offensive and defensive tasks of your business.
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
Take It From The Pros

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
John Boitnott
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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