Marketing

2 Businesses, 1 Marketing Plan
Marketing

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
Marketing

Marketing to a Captive Audience

Capture the attention of airport travelers with strategically placed ads.
Carol Tice
Marketing

Want the Sale? Offer a 'Test Drive'

Give customers a chance to fall in love by offering samples or demonstrations.
Marketing

Why You Shouldn't Rely On URL Shorteners

These handy tools can change or disappear with little or no notice.
Starting a Business

Create Measurable Impact

Web metrics numbers are only as good as what you do with them.
Growth Strategies

Increase Your Startup's Online Visibility

5 ways to develop engaging brand language and ensure success on the internet
Marketing

Adding Value: The Future of Marketing

Cut through the advertising noise by marketing with meaning.
Designing From Scratch
Starting a Business

Designing From Scratch

With little background, a husband-and-wife duo brought their graphic design business to the forefront of the industry.
Growth Strategies

Marketing Locally? Think Globally

Thinking outside the borders can expand your customer base.
Marketing

Give Your Website a Personal Touch

Use these 3 tips to connect with your online customers.
Starting a Business

3 Steps to the Right Marketing Mix

How to create a marketing mix that will get your business off to a flying start.
Kim T. Gordon
Starting a Business

More Buck Than Bang

Don't waste your startup funds on marketing tactics that cost more than they're worth.
Marketing

Drive Sales With Tutorials

Position yourself as an authority and gain market share with instructional content.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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