Marketing

Marketing

How to Deal With a PR Disaster

Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
Marketing

Putting Ideas into Action

When learning and action are working in unison, they create the opportunity for sales success.
Marketing

IPOs Getting Rare

Selling to a larger company is now the way to go. Know how to guide your company to a great sale.
Growth Strategies

Growth Will be Organic

Here are some tips for growing without an external cash infusion.
Technology

A Roundup of Apps and Tools

Whether it's payment options or collaboration that's on your mind, we've got you covered.
Marketing

Take Your Video Viral

Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
Growth Strategies

Business Lessons from Alternative Sources

The most valuable business lessons can be found in the places you'd least expect.
Marketing

Steal Your Competitors' Clients

If your best prospects are someone else's customers, you better have a strategy for wooing them away.
Marketing

Generate Buzz about Your Business

Sometimes buzz happens. Most times, however, you need to create it.
Marketing

The "Unblinging" Of Millennials

The generation is affected by current conditions, but members will stay true to their characteristics.
Marketing

Top Secret: Get Your E-mail Opened

When it comes to e-mail marketing, it's all about the subject line. Make the most of yours.
Marketing

You Never Know Whom They Know

Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.