Marketing

Marketing

Give Web Users What They Really Want

Most people go online with a goal in mind. Learn to capitalize on their habits.
Marketing

What Is Business Networking, Anyway?

It's more than showing up and shaking hands; it's about being proactive.
Ivan Misner
Marketing

Guerrillas Use Word-of-Mouth Marketing

It comes in many forms, but all of them are essential to your business.
Starting a Business

Do You Know What Your Audience Wants?

Define your target market and stay up to date with its needs.
Marketing

Character Counts

Marketing with a mascot is a cost-effective way to help consumers remember your brand.
Marketing

Avoid Greenwashing Your Business

Sincerity leads to success in the emerging world of green marketing.
Marketing

A Marketer's Survival Guide

Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
Kim T. Gordon
A Historical Perspective
Marketing

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.