Marketing

Starting a Business

'I'm Gonna Be on TV!'

Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.
Marketing

Find Your Audience Now

Use free tools to bring people together around your brand--online or off.
Marketing

Make Noise--Even Shout--To Win Sales

Stay on your customers'--and media's--radar with newsletters, press releases, and contests.
Help! I'm an Introvert!
Networking

Help! I'm an Introvert!

By enhancing strengths and minimizing weaknesses, anyone can be a good networker.
Ivan Misner
Marketing

The Human Approach

Focus less on making your pitch and more on listening to what your customers need.
Marketing

Become an Online Pundit Overnight

Budget-friendly pocket camcorders like Kodak's Zi8 can turn you into a globally-renowned business expert.
Scott Steinberg
Marketing

Wipe Out Shopping Cart Abandonment

These tips will help you turn clicks into cash.
Marketing

E-mail Marketing Still Works

Social media has its place, but e-mail remains the king of online relationship marketing.
Gail Goodman
Marketing

Sharpen Your Social Media Intelligence

Proactively monitor how your company is represented in blogs, Facebook or Twitter.
Starting a Business

840 Million Reasons to Celebrate

Fresh off his mammoth deal with Amazon, Zappos.com CEO Tony Hsieh shares the secrets of his online empire.
Marketing

Ditch Your Desperation Marketing

When it comes to the perfect pitch, sometimes less is more.
Marketing

5 Misplaced Social Networking Fears

Networking is changing, so stay ahead of the curve with these tips.
Starr Hall
Marketing

Marketing That Pops

Magnetic 3D is cornering the market on high definition, 3-D advertising
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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