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Marketing

Marketing

How to Be Your Own Media Company

Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
Franchises

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
Franchises

Facebook Friends Franchises

The social-networking giant joins the International Franchise Association, with plans to appear at the trade group's annual meeting.
Marketing

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Marketing

Seven Tips for Marketing a Business with Video

When creating videos for marketing purposes, keep this advice in mind.
Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Marketing

Four Signs a Sales Pro Will Be a Good Hire (Hint: Think Money)

Money motivation is the one factor that sets apart great salespeople from the mediocre ones, or worse.
Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Marketing

10 Questions for a Networking Referral Power Team

Working with people from complementary professions can help you leverage your referral network. Here's what you need to ask to find their sweet spots.
Marketing

How to Start Video Blogging for Your Business

Online videos can be a good way to connect with customers. Here are some tips for beginners.
Marketing

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Marketing

Three Tips for Getting Started on Foursquare

Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
Marketing

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Growth Strategies

Seven Tips for Hosting Webinars that Rock

If you're looking to grow your business, deepen customer relationships and raise your profile, consider putting on Webinars. Here are tips for getting started.
Marketing

CouponTrade Can Help Attract Customers Through Unused Deals

A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.