Marketing

Marketing

Influence the Influencers

Dust off those public-speaking skills and get ready to market your business.
Marketing

Entrepreneurs Help Each Other

Make Connections on the Club Network.
Marketing

Campus Coverage

Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Gwen Moran
Marketing

Marketing Presentations Go Virtual

Fight the high cost of gas and air travel with your own webinars.
Kim T. Gordon
Marketing

Maximize Your SEO

5 simple secrets can make the most of your search engine rankings.
Gwen Moran
Marketing

Not Your Father's Marketing Campaign

Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Kim T. Gordon
Starting a Business

Be Your Own Trend Spotter

Preparing for the future is easier if you know what's coming.
Gwen Moran
Marketing

Alternative Places to Network

Look beyond your standard groups and cocktail receptions for business connections that really work.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.