Marketing

Marketing

Marketing That Takes Flight

Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.
Marketing

Learn the Basics of Social Media

Reach out to a whole new customer base by knowing the ins and outs of online communities.
Marketing

Salvaging the Holiday Shopping Season

Retailers across the country prepare for the worst and hope for the best.
Marketing

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Starting a Business

Mastering the Male Market

Thrillist founders Adam Rich and Ben Lerer talk about the inspiration for their guys' night out e-mail newsletter.
Marketing

Influence the Influencers

Dust off those public-speaking skills and get ready to market your business.
Marketing

Entrepreneurs Help Each Other

Make Connections on the Club Network.
Marketing

Campus Coverage

Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Gwen Moran
Marketing

Marketing Presentations Go Virtual

Fight the high cost of gas and air travel with your own webinars.
Kim T. Gordon
Marketing

Maximize Your SEO

5 simple secrets can make the most of your search engine rankings.
Gwen Moran
Marketing

Not Your Father's Marketing Campaign

Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.