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Marketing

Marketing

Five Rules for Building Strong Connections

Having a great product just isn't enough. Ultimately the people you know will make the difference in your business success. Here's how to find them.
Marketing

HopStop Offers Free Geo-Targeted Ads for Small Businesses

Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
Starting a Business

How One Craft Brewery Is Tapping Social Media

Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
Marketing

Picking A Host for Your Small Business Website (Infographic)

If you don't already have a website, or if you're thinking about scaling up features, the following is a breakdown of which factors to consider.
Marketing

How Can I Stand Out in the Holiday Sales Rush?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series.
Marketing

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Marketing

Create Card-Free Rewards Programs with Apps

Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
Marketing

New Ways to Tap into Daily Deals Sites

Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
Marketing

A Guide to Generating Leads on LinkedIn

Facebook is for stalking old flames, and LinkedIn is for finding new jobs, right? Wrong. Here's a look at an old social media platform's new lead-gen value.
Marketing

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.
Marketing

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
Marketing

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
Marketing

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Marketing

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Technology

An All-in-One Mobile Marketing Tool

Advertisers can get check-in, discounting and social media marketing in one neat little package.