Marketing

Starting a Business

Be Your Own Trend Spotter

Preparing for the future is easier if you know what's coming.
Gwen Moran
Marketing

Alternative Places to Network

Look beyond your standard groups and cocktail receptions for business connections that really work.

Advertising For All

Marketing

Sales and Marketing: Separated at Birth?

Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.
Entrepreneurs

Develop a Magnetic Personality

Every person has a little magnetism already inside him. Learn how to leverage it to draw in more business.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.