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Marketing

Marketing

Can 'Small Business Saturday' Save Christmas?

We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.
Marketing

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Marketing

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
Marketing

Facebook Offers Free Ads to Small Businesses

In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
Marketing

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.

With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out...
Marketing

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Marketing

What You Can Learn About Business from Farmville

Savvy business owners are figuring out ways to use game platforms and social media tools to generate longstanding customer loyalty, engagement and, ultimately, revenue.
Marketing

Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Social Media

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
Marketing

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Marketing

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
Marketing

Why Google+ Will Be the Next Big Thing for Your Business

Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
Marketing

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Marketing

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Marketing

Five Social Media Tools for More Buzz for Your Buck

Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.